Sheena Kalso shares the art of capturing moments and creating connections through social media content. Discover the importance of going beyond curated perfection and embracing behind-the-scenes storytelling to engage your audience.
Key Takeaways:
- Capture Over Editing: Focus on capturing quality content as apps can handle the editing; it’s the raw footage that matters most.
- Inventory of Life: By treating social media as a digital scrapbook, individuals and businesses can preserve their journey and milestones in an engaging format.
- Actionable Techniques: Learn the “KISS” and “SPAM” techniques for effective content capture—keeping it simple and mastering basic camera moves.
Resources Mentioned:
- Sheena Kalso: LinkedIn
- Behind Your Scenes: Instagram and Website
- Alysse & Libby: Bios & LinkedIn
Quotes:
- “People don’t come to the Internet because of social media to be sold to. They come as an escape and they want to actually get to know you.” – Sheena Kalso
- “We get caught up in not wanting to be in front of the camera. We get caught up in overthinking.” – Sheena Kalso
Listener Challenge:
Try implementing the SPAM technique (Standing still, Panoramic, Aerial, Moving) in your next content creation task and share the results with us using #BEATSWORKINGEVENTS.
Connect with Us:
- Website: www.beatsworkingpodcast.com
- LinkedIn: @BEATS WORKING Show
- Instagram: @beatsworkingshow
- Facebook: @Beats Working Show
- YouTube: @BEATSWORKINGPODCAST
Support the Show:
If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners.
BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.
If you have a show idea, feedback, or just want to connect, email producer Tamar Medford at tamar@workp2p.com.
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Transcript
The following transcript is not certified. Although the transcription is largely accurate, in some cases it is incomplete or inaccurate due to inaudible passages or transcription errors. The information contained within this document is for general information purposes only.
Libby Sundgren [00:00:00]:
If it’s not you, a professional doing it, it’s going to be their maid of honor or their friend’s mom or somebody who does not really understand, you know, the. The cues and the times and when during an event, you know, as somebody who’s been in this industry, like, when you’re, you know, oh, yeah, I might be right in the middle of a shot. Like, I probably don’t want to be, like, right in their face when they’re saying their vows, but, like, a mom would do that. No offense.
Sheena Kalso [00:00:29]:
I’ve seen.
Alysse Bryson [00:00:30]:
I have seen cringe, cringe.
Sheena Kalso [00:00:35]:
I just seen the crazy first kiss.
Alysse Bryson [00:00:37]:
Oh. Oh, got it.
Libby Sundgren [00:00:38]:
Get in there.
Sheena Kalso [00:00:40]:
Yeah, I’ve seen it.
Libby Sundgren [00:00:41]:
It’s.
Sheena Kalso [00:00:41]:
I’ve. I have. I really. And this is like, all in, like, kind of the. The early days of, you know, where the aunt has the giant iPad and is standing in the aisle filming it on her iPad. I’ve seen so many things where I’ve, like, you want the Shepherd’s hawk to be like. Anyway.
Alysse Bryson [00:01:00]:
Welcome to Beats Working Winning the Game of Events, where we share stories and strategies to turn any event or life moment into something unforgettable.
Libby Sundgren [00:01:10]:
Events are wild, and the people who work in them are some of the most resilient humans on earth. If you know, you know.
Alysse Bryson [00:01:17]:
So come with us behind the curtain for a look at their most memorable experiences.
Libby Sundgren [00:01:23]:
As they say, the show must go on. So. So let’s get on with the show. Welcome to Beats Working Winning the Game of Events. And today, we’re keeping it in the family. Did that sound like a mafia?
Alysse Bryson [00:01:43]:
Sounded very Mafia, which is a good story that Sheena and I will be able to talk about here in a minute, but continue.
Libby Sundgren [00:01:52]:
Okay. We’re keeping it in the family because our guest today is Sheena Calso, the cousin of none other than Elise Bryson. We have known Sheena for years. Elise has known her for more years than I’d have, but I’ve known her. I’ve actually known her as many.
Alysse Bryson [00:02:09]:
I’ve known her her whole life, I can say.
Sheena Kalso [00:02:11]:
Yeah, which is a lot. It’s a lot of years.
Libby Sundgren [00:02:13]:
A lot of years.
Alysse Bryson [00:02:13]:
A lot of years.
Libby Sundgren [00:02:14]:
While we did work with her in a more traditional event setting sense in our early days, Sheena is the creative force of behind your Scenes, where she serves as a professional Instagram pal for solopreneurs. I don’t know if you follow her. I don’t know if you’ve seen her. You probably have, but she’s amazing. She is amazing. With years of experience, she really identified A major challenge for business owners, which is the lack of content to create, create with. It is hard when you are in the depths and the spreadsheets and the all the work that goes into your business to actually create content that shows all of the amazing things that you do. And she really bridges this gap by capturing video content and imagery that’s tailored for social media and teaches incredible skills that empower entrepreneurs to be able to do this on their own.
Libby Sundgren [00:03:16]:
So she could do it for you and she can all. She can fish for you and she.
Sheena Kalso [00:03:19]:
Can teach you how to fish.
Alysse Bryson [00:03:21]:
Folks, I love both.
Libby Sundgren [00:03:23]:
I love both, both of them. You know, she’s following event speakers to deliver reels ready assets and she’s helping solopreneurs showcase their craft. Whatever she’s doing, her mission is really to make content creation accessible and enjoyable for everyone. And folks, there’s no one better than her. Let’s be real. Sheena, thank you for being here.
Sheena Kalso [00:03:47]:
Beautiful introduction. I don’t even know if I deserve such a lovely introduction, but thank you. I receive it and I thank you.
Libby Sundgren [00:03:56]:
Well, you’re part of the family. Part of the family.
Alysse Bryson [00:03:59]:
She’s going to be a whole time. Oh my God. You’re part of the family. Does your family talk like that, Libby?
Libby Sundgren [00:04:09]:
No, but I do. Every day. I go into like mafia northeast US kind of accents and there’s lots of eye rolling from the other people in my house.
Alysse Bryson [00:04:22]:
But yeah, I would have vouched.
Libby Sundgren [00:04:23]:
I have a good time. I have a good time. Sheena, how do you, you work with so many different kinds of clients. So you work with, like I said, events, you work with entrepreneurs, you work with small businesses. How do you lock in on somebody’s vis right from the start? Because the audience that you serve and the clients that you serve are so varied and have so many different interests. So how do you really hone in on what, what they need and, and what they want?
Sheena Kalso [00:04:51]:
I have learned because I have been a business owner or myself for the last 20 plus years that ultimately my most successful way I meet my favorite clients, my ideal customer, is by being myself. Them knowing who they’re wanting to work with and engage with. And then the relationship comes really natural and the sale follows pretty quick. So what better way to show what you who you are and what you’re about than social media? And so when I meet with a client, whether they’re an orthodontist, they’re a real estate agent or they own a mountain gear shop in the city, which is a weird combination, but there are Mountain gear shops in the city. We are in Seattle. I asked that, I asked them, who do you want to be? Like, who do you want to show yourself as to your ideal customers? What do you want people to know about you? Do you want them to know you’re fun? Do you want them to know you’re serious? Do you want them to know your education? Like, what ultimately, how do you want to show up on the Internet? And then. And typically it’s like, oh, well, I want them to know about our sales or our deals and. Or this product.
Sheena Kalso [00:05:55]:
They go, no, no, no. People don’t come to the Internet social media to be sold to. They come as an escape. And they want to actually get to know you or think about all the people that you follow. Who are your favorite followers are people that are sometimes aren’t even talking about their product. They’re just showing part of their life or their personality. And so I help my clients understand that this is a place not to be a traditional ad, but this is a place just to be a behind your scenes. This is who we are.
Sheena Kalso [00:06:24]:
Today. I might talk about a product today. I might just lip sync to a funny audio. People are buying in on you. And so it. That mentality applies to any industry and any business because I’m selling connection. I’m helping people sell connection or create connection that leads to a sale.
Libby Sundgren [00:06:40]:
I have seen the clients you work with because I’ve seen you repost their stuff or I’ve seen, you know, you share stuff. And then I look at things on their own feeds and it really is not. There is an orthodontist office and it’s not, hey, come get your teeth straightened. It’s like, we are super fun. And like, they’re funny things. There’s like jokes and like, just. It makes you like, these people. You know, I don’t need braces anymore, but I kind of want to get them because they look so relatable.
Sheena Kalso [00:07:14]:
Yes. The orthodontist office is a real example. And what’s fun about them because, yeah, I don’t need, my kid has crooked teeth. I need orthodontist. Like, the end. You don’t have to sell me on orthodontic work, but, like, who do I want to work with? And we focused on, when I worked with this office, we just focused on having a good time because they were, they were like, we are fun. We are a fun office. We don’t take ourselves too seriously.
Sheena Kalso [00:07:36]:
And so I said, okay, like, I’m not going to talk about straight teeth. I’m not really going to talk about Invisalign. People know what Invisalign is. I don’t need to educate people on a product. We’re going to educate them on why they want to come into your office. And what was fun. They had kids who come in and been like they had. One patient said they wanted to be an orthodontist because of their Instagram account.
Sheena Kalso [00:07:57]:
They have that. They’re like, this is such a fun. Which is a very specific like case, you know, example. But isn’t that really cute that they saw?
Libby Sundgren [00:08:05]:
That’s such a Gen Z thing.
Sheena Kalso [00:08:07]:
By that I mean like this seems like a really like fun thing to do. And then alternatively she has had, she had other patients call and just, and say like, oh, I follow you on Instagram and you guys seem like pretty chill like and, and get new clients from that just because there was an energy. It wasn’t just a hard like a Facebook sale. Anyway, I said the same thing about real estate agents. I don’t go to Instagram to house shop, but I do want to know who I’m working with for the next six months. So any especially service based businesses versus so important. And I think we get caught up in not wanting to be in front of the camera. We get caught up in overthinking.
Sheena Kalso [00:08:45]:
You know, am I relevant, am I cool, am I dorky, am I cringe? Like all these fears surface especially at a certain age. Higher, I would say like elder, like millennial and up. All that self doubt creeps in because you just started feeling old and you’re like, am I a dork? People like especially the younger generation see through the sales, see through the BS and the glass. They don’t want glass. They want to know.
Libby Sundgren [00:09:07]:
They want to know who they’re going.
Sheena Kalso [00:09:08]:
To hang out with for the next six months trying to buy their first home or plan their wedding with like, can I hang with this person? What are the vibes? Like that. That is, that is always especially. I’ve talked with younger people, like younger couples in the wedding industry. They’re not looking for visions, they’re looking for vibes. Like that is actually a word that will cue a couple into maybe somebody being a little outdated is if you start saying like let’s discuss your vision. I’ve learned this recently at a, at a single. If I say like let’s discuss your vision, it’s like old.
Alysse Bryson [00:09:39]:
So it’s vibes.
Sheena Kalso [00:09:40]:
What’s that vibe we’re after? It’s like, okay, I mean it sounds, I don’t know, silly. But that is, that’s what we gotta think. And social media can be just vibes. It is just vibes.
Alysse Bryson [00:09:53]:
I love vibes. I’ve been referring to myself as a vibe for the last year. So that reinforces my hipness that I want to feel like I have.
Sheena Kalso [00:10:02]:
But I’m very cool.
Libby Sundgren [00:10:03]:
You are very cool.
Alysse Bryson [00:10:05]:
I’m trying to be cool. Cool for my age bracket. My age bracket. I was just watching you guys. There’s a new. There’s a new show on Netflix called Later Daters. It’s like a spin off from the Golden Bachelorette. So it’s people dating late in life and they talk a lot about age brackets.
Alysse Bryson [00:10:22]:
So excuse me if I’m putting myself in an age bracket. But no, I want to go back to this behind the scenes because I was at. And you know, you used to do a lot of weddings, Sheena. And you, first of all, you have an eye. You have an eye for things and putting things together in a very visually pleasing way. And so I do want to ask, like, how do you teach people that? Because some people have it innately and some people do not. But before I jump to that question, I was at a pretty fancy wedding, you know, a six months back. And what I noticed about the wedding, it was a three day wedding, right? It had the reception dinner that had a theme.
Alysse Bryson [00:10:57]:
It had the actual day of the wedding, which had a theme. And then it had the day after the wedding, which was yet another theme. And they had photographers, videographers, and then they had two people running social media for Instagram, real type behind the scenes phone clips. And I was like. And I hadn’t seen that before. I don’t, I try, I try not to go to a lot of weddings. And I was like, oh, the shift is here. The shift is here where there’s enough demand that people want that storytelling about themselves, their brand.
Alysse Bryson [00:11:30]:
And we’re all brands at this point, I feel like. And so it’s that representation. You want to capture the moment or the experience of what’s happening behind the scenes. And so I think what you’re doing is so relevant for right now. And so where content is heading as we see traditional media, like falling, like just in a free fall, basically where I see. And digital’s now been around long enough that we’re all very acclimated to it, but now there’s so much of it and there’s so much swipe mentality. How do you cut through the clutter and the noise of all the sales? And I think that’s what you’re doing?
Sheena Kalso [00:12:12]:
Yes. Yeah, I think you hit the nail on the head actually. I liken like using that wedding example. I’ve said this to, to any businesses in general. So backing up, I had a wedding planning and event business. That’s a lot of my, that’s my connection with Libby for over 15 years. And when I closed up shop, I was purging my Instagram and I realized my Instagram feed was my scrapbook. It was the catalog of my business.
Sheena Kalso [00:12:41]:
I don’t, you know, I don’t have, I don’t have, I don’t have scrapbooks of my children, but I have Instagram albums and well, Facebook albums that dates me. Daphne has like many Facebook albums, Lincoln has zero. But we, it’s all gone digital. And so for me, it wasn’t even about, it’s not even about capturing content to feed the masses. It’s also a, it’s like a legacy preservation. It’s my, it’s how I get to look back and look or my kids get to look back and see like what their mom was about. A lot of my career happened when they were, before they were born, when they were babies. And there’s this whole story of my life that is documented and it’s on an Instagram feed.
Sheena Kalso [00:13:22]:
And so I actually had resistant, like export everything so that I had these digital files. I do plan on like printing them or something and I hope to, but it just got me thinking. Like businesses of any kind or even just people, just the general public. So much of what we’re capturing is on our phones. We have more photos than ever before, than any generation before us, to the point where it’s so overwhelming. And then we decide what our favorite thing is and we put it on the feed. And that’s actually kind of the natural funnel of what we deem that we want to look back on. And who hasn’t sat back and gone through their feed just to like reminisce about a trip or an experience? And so for me it’s, it’s.
Sheena Kalso [00:14:01]:
That is if we can shift our thinking and be like, hey, this isn’t just me being like, I want a selfie of myself or I can’t put my phone down. It’s like, no, this is me cataloging and documenting my life. This is the modern day VHS tape on the shoulder. Dad watching you, you know, open Christmas presents on us on a, you know, Christmas day. And so to me it’s important. I think it’s actually important work and the people in your Life that do that for you. Tell them thanks every once in a while because we take a lot of content for you.
Libby Sundgren [00:14:30]:
Yeah. And you pose us and you tell us like, which you know where to turn and like to move just an arm, you know, just a little bit. Yeah, yeah. You make us look good.
Sheena Kalso [00:14:40]:
Yeah. And that’s what I try to drive home to my businesses when they start feeling self conscious. When my business owners that feel self conscious about being like, are we taking too much footage? Or I just want to be present in the moment. I’m like, there’s no, like, how are you going to look back? How are you going to like relive this incredible thing you just pulled off? Like no one’s documenting it other than you. Or maybe your team, or maybe I come in and teach your team. Whatever, there’s options. But like, it’s legacy keeping.
Alysse Bryson [00:15:08]:
It is legacy keeping. As someone who I was a scrapbooker, so my son has so many scrapbooks up until the age of like, I’m going to say 13, which is when social media hit. Right. And then I switched over to Facebook and then very quickly after that, Instagram. And I can sit like for me, I’ve always done it for myself. I really don’t care who’s watching. I know my mom’s watching. Right.
Alysse Bryson [00:15:33]:
And so I’ve done it for that and. But it is my archive. It’s how I want to look back at memories and how I want to remember moments. And I think that’s so important when it comes to events of any size. An event can be walking into an orthodontist office, to be clear. Yeah, that’s an event. Right. People are gathered.
Alysse Bryson [00:15:51]:
That’s an event. And so we put all this time and money into all the other pieces of the business and the event. But then there can be this miss of capturing it and a recap and.
Sheena Kalso [00:16:03]:
Yeah.
Alysse Bryson [00:16:03]:
You know, back in our magazine days when we worked with you actually quite a bit. Like every event we would do, we would always have photography there, but we would always put together a rap book for, for our sponsors that showcase. This is, you know, this is everything, start to finish. This is all the promotion we did. This is what the experience looked like at the event. This is all the after stuff we did because we wanted it to be captured. But now it’s another layer for businesses to have that as storytelling in a digital landscape form. And I just think it’s, I think it is really important work and I’m really glad that you feel the same because a lot of People just, and people don’t think that it’s work.
Alysse Bryson [00:16:43]:
It’s so much work. It’s not easy to bust out those videos. You bust out a 30 second video that could have taken you hours and hours, hours to make.
Sheena Kalso [00:16:53]:
I know like 17 people watching. You’re like, that was cool, right?
Alysse Bryson [00:16:58]:
Yeah, yeah. So.
Sheena Kalso [00:17:01]:
Well, and I think what you saw at the wedding is very interesting in the event space. So I was at a wedding conference filming behind your scenes for the conference last, this last spring in Mexico. And it was fascinating to chat with the photographers and the videographers because I personally, I’ve been on an industry for five years and I actually haven’t. I’m not my, I don’t sell my services to couples. I would sell my services to the professionals that are executing the wedding, but I’m not advertising to couples. So it puts me in an interesting position to tell them because there is a little bit of a turf war happening and trying to understand what this social media content person’s role is in what I now think is a media, a media trinity for weddings. Like it’s the fastest growing sectors in the wedding industry. It is the wild west there.
Sheena Kalso [00:17:57]:
It’s people who have a soul and think they can do it, which, I mean, it is not rocket science. You can do it. But there is a lot of protocol and etiquette and there’s a bit of a dance when you pull off a wedding day and these experienced photographers and videographers are mad because the content creators like doing this during the first dance and it’s, you know, so it is interesting. It’s, there’s not a lot of goodwill right now towards content creators for, in that, in that way. So my hope, because of my background and my age and my experience is to actually like flip that narrative and show that there is a way that we can all work together. You just have to start accepting that we’re like a part of the media team now. Like, we’re not, we’re going to be there. Yeah.
Sheena Kalso [00:18:41]:
And yeah, people are going to pop up and out of the woodwork. So how do we, you know. But it’s a process. It’s interesting though, if it’s not you.
Libby Sundgren [00:18:50]:
A professional doing it, it’s going to be their maid of honor or their friend’s mom or somebody who does not really understand, you know, the, the cues and the times and when during an event, you know, as somebody who’s been in this industry, like when you’re, you know, oh yeah, I might be right in the middle of a shot. Like, I probably don’t want to be, like, right in their face when they’re saying their vows, but, like, a mom would do that. No offense.
Sheena Kalso [00:19:18]:
I’ve seen. I have seen liable.
Alysse Bryson [00:19:21]:
Cringe, cringe.
Sheena Kalso [00:19:24]:
I just seen the craziest kiss.
Alysse Bryson [00:19:26]:
Oh. Oh, got it.
Libby Sundgren [00:19:28]:
Get in there.
Sheena Kalso [00:19:29]:
Yeah, I’ve seen it. It’s. I’ve. I have. I really. And this is like, all in, like, kind of the. The early days of, you know, where the aunt has the giant iPad and is standing in the aisle filming it on her. I.
Sheena Kalso [00:19:40]:
Oh, my God. I’ve seen so many things where I’m like, you want the shepherd’s hawk to be like. Anyway, well, and here’s.
Alysse Bryson [00:19:51]:
Here’s another benefit I. I experienced with you. So we’ve been doing these secret sidekick suppers. We did a bunch of them in 2024. We’re going to continue with a bunch of different series of events in 2025. And we were doing one. It was death. Everybody’s doing it where we were talking.
Alysse Bryson [00:20:09]:
You know, it was an intimate dining experience with, like, 30 people. And we’re having really intentional conversations around end of life. And of course, you know me. I. I love to. And I try to do it on the sly and not in obvious ways, and I just get a bunch. And I don’t focus on what I’m capturing in the moment. I just try to get a bunch, and I’ll just work with.
Alysse Bryson [00:20:30]:
I have later. And I don’t. I try not to put too much pressure on myself because I also want to be in the moment. Well, at that particular event, you were also capturing things, because of course you are, because that’s what you do. And then you sent it to me. And so then I was able to blur my. Blend my stuff with your stuff. And so you had stuff of me that I would never have had because I am me.
Alysse Bryson [00:20:51]:
I know. That makes sense. Yeah. So I was like. I. I noted that. I was like, I need to remember this because there’s going to be times in the future when I’m at different things. I’m going to need to hire Sheena to come along with me to capture things I’m not going to be able to get.
Alysse Bryson [00:21:05]:
And I was, like, flagged that. And so I think your service is so interesting because anybody can benefit from it, whether it’s an event like the one you went to in Vegas that was a conference or it was the orthodontist. Right. Like, that’s. That’s the scale. But I really do want to Reinforce. Not everybody can do it. There is a talent and a.
Alysse Bryson [00:21:26]:
And a dance to it. And I’m not just talking about the editing. I’m talking more about the capturing.
Sheena Kalso [00:21:31]:
The capturing.
Alysse Bryson [00:21:31]:
The capture is hard.
Libby Sundgren [00:21:32]:
I can’t do it. So that’s why I am.
Sheena Kalso [00:21:35]:
Thing is, you can.
Libby Sundgren [00:21:36]:
I’m not going to try and get in there.
Alysse Bryson [00:21:37]:
You can.
Libby Sundgren [00:21:39]:
If I learned from Sheena and if I had gone to the Walk on Harbor staffs, which I wanted to, but then we couldn’t because we had a work thing.
Alysse Bryson [00:21:46]:
We had a work thing.
Libby Sundgren [00:21:47]:
But then. But I did message you about it. And the next one you have, I’m definitely going to go, well, I’m glad.
Sheena Kalso [00:21:53]:
You didn’t go to that one. Only because it actually, it morphed into a different. It was successful, but it wasn’t what I thought I was giving people. It really turned into more of a skills. A skills meetup. Not necessarily people are leaving with finished, like, products, they were loving kind of thing. And so I’m actually, here’s. Here’s my favorite case study.
Sheena Kalso [00:22:12]:
And I can say this with full permission from my husband. My husband is creatively inept. Like, he can’t visualize anything. He can’t. I mean, any project I could show him a full mock up and he still has a hard time visualizing. He’s so literal and so creatively. He. I actually think whatever.
Sheena Kalso [00:22:33]:
Sidebar. I feel like there isn’t like a science where when you close your eyes, some people, like, see shapes and pictures and things and some people see words and whatever. He can’t see a shape or a color to save his life. So, I mean, so apply that to like any sort of camera or film composition, something that feels artistic. It’s like, well, he’s hopeless. Jason Kelso is an excellent Instagram husband because we have. I have used him as my guinea pig and I have figured out my little formulas and if you follow me, you’ll hear me talk about them a lot. But I tried to be like, okay, how do we teach more Jason Kelsos of the world how to constantly capture content, but not just confidence, consistency? So that, like you said, Elise, you were filming stuff at that dinner.
Sheena Kalso [00:23:17]:
I was filming stuff at that dinner. Wouldn’t it be nice if our style was the same, that no matter what stuff you spliced together, it all made sense, it all matched? So then how do we accomplish that when you maybe have an office full of different generations, different camera types, different skill levels? So I have been on a mission and I really Feel like I’ve done a good job of it. Just need to get the message out to more people of simplifying it to. To, like, two acronyms. 1. One acronym that we practice. It’s turning your body into a Steadicam. And if you do these, like, four moves over and over again, your footage is consistent.
Sheena Kalso [00:23:50]:
So that if you had an office full of people all maybe taking footage at different times, or you’re doing a load event load in, and you’ve got some people capturing stuff, everything that comes back to the main hub looks the same. It is totally possible. Jason does this when we go on vacations. I do have to nudge him to remind him to take video. It’s not his second nature. But if I’m like, hey, can you just get some content with me? And I’d like to be in this home movie. Like, I’d like to have evidence that.
Libby Sundgren [00:24:16]:
I’m remember that I went on this vacation with.
Sheena Kalso [00:24:18]:
Exactly. And he does it. And he. He just follows my four letters, spam. He follows my acronym, and he’ll film in these four different motions over and over again, whatever we’re doing. And I can use this content anytime because it looks like mine, because we have nailed these. These four simple steps. And so I think it’s actually incredibly teachable.
Sheena Kalso [00:24:38]:
I actually think people, like, can do it and feel really good about it, but the world isn’t talking about that way. They tell you you need a new app or a new editor or the better phone or you don’t have. It’s all this stuff that you’re supposed to have to make you better at what it. And I don’t. I want to strip that away. And I want anybody to feel like they can pick up their phone and, like, capture consistent, quality, usable content. And I do that.
Libby Sundgren [00:25:00]:
And you know what? You’re right. And I do take that back. Saying that about myself. I know I can do it because I actually use some of your principles when I am shooting stuff. So when I do shoot stuff, I do, like, my steady. I like up. And like, I’ve used those good. And they look.
Libby Sundgren [00:25:21]:
And they’re cute, and they look great, and they’re just fun ways. Like, Erwin, you stand there, and then everyone, like, walks that way. Yeah, I’ve used it.
Sheena Kalso [00:25:29]:
If you. Anybody listening to this right now? You could do one thing to improve your content capturing is to know how to turn yourself into a Steadicam. Because that right there is, like, step number one. I could follow all of these different moves at the four different moves That I do. But if I’m not holding my camera the right way, my sister did this once. She was like, I spam. So spam, standing still, panoramic aerial moving. Those are the four different motions.
Sheena Kalso [00:25:57]:
And she was like, oh, I did a panel. But she held the camera the wrong way. So while the motion was correct, she didn’t hold the camera the right way. And so the footage was, like, cockeyed. And so, dear listener, if you just stand still and take your elbows, pin your elbows to your sides, and you only move your forearms like I’m. If you’re watching this, this is how this is working. And instead of you’re not holding your camera tilted, you’re not doing one hand, because one hand can get unsteady. You are a human Steadicam.
Sheena Kalso [00:26:31]:
If you need to go up, you keep your elbows pinned up and down, and you move your arm, your forearms up and down. If you’re a confused listener, go to BehindYourScenes Co and I have a whole video about how to do this. That game changer. That right there will instantly make stuff look better. And then you just lay that with spam and you’re set. That’s it. That was my pitch.
Alysse Bryson [00:26:56]:
Spam. Actionable tips to move behind your own.
Libby Sundgren [00:27:01]:
Scenes but also hire Sheena because she’s really good at it.
Alysse Bryson [00:27:05]:
No, you gotta be how you win the game of events. That’s how you do.
Sheena Kalso [00:27:10]:
Content with your face will always perform better than content without your face. If you’re the business owner, hands freaking down, go look at your analytics or go look at your whatever. You’ll be shocked. You’ll be like, that video did better than this really cool video I edited. It was like, oh, what was your face in that one then? That’s why people are dying for connection, and we are starving for connection. We are looking for it in all these different ways. And people want to feel connected to maybe the business they’re going to patronize. And so.
Sheena Kalso [00:27:38]:
And they also want to root for you. It builds fans. So anyway, I think that is where my service is helpful in that, yes, you can do this for yourself. But like I said, I want evidence that I’m there too. If someone could spam me or film me doing it as well, that would be. That’d be a huge gift. I wish there was another one of me. I’d hire one of me to follow me around.
Sheena Kalso [00:27:59]:
I don’t have one of me yet, so.
Alysse Bryson [00:28:00]:
Well, isn’t Can’t. Isn’t Tesla making those robots now?
Sheena Kalso [00:28:05]:
I’m first in line. I’m first in line.
Alysse Bryson [00:28:07]:
You just need a Tesla Kim Kardashian robot, and then you’ll be fine.
Sheena Kalso [00:28:11]:
I just need Optimus. Yeah. Put everything aside. Whatever you think about any of it. I’m first in line for Optimus Link. My son was like, aren’t you afraid that’s how we will die? And I go, then, lord, take me. Like, if I don’t have to do.
Libby Sundgren [00:28:28]:
Laundry, that was the way I’m gonna go.
Sheena Kalso [00:28:31]:
If it’s death by robot, these are the times.
Alysse Bryson [00:28:35]:
Well, and what our. Our boss, Dan Rogers, always says, like, it. This is like, we’re so good at survival now, right?
Sheena Kalso [00:28:43]:
Yeah.
Alysse Bryson [00:28:43]:
I mean, it used to be, you know, centuries ago. Like, you’d be lucky if you made it out of childbirth as a woman.
Sheena Kalso [00:28:49]:
Right.
Alysse Bryson [00:28:50]:
Like, women didn’t even get to 50, let alone the fact they couldn’t vote or have any say on anything. So, like, it’s just. It’s. We’re at a time now where we’re actually surviving well, but I’m not sure that we’re thriving well. Because of all the distractions.
Sheena Kalso [00:29:05]:
Yeah.
Alysse Bryson [00:29:06]:
And. But I do think that people do want the connection, and they. And they do love the faces, just like you’re saying, and they want the stories, and they want to be. They want to feel like. They want to feel like they’re connected to you. And. And that is why I do have a boomer fan base. I am not a boomer.
Alysse Bryson [00:29:23]:
I am gnx, but I have a boomer fan base because my mom and my dad and all of their friends just think I’m wildly entertaining, and it’s just, like, great. I’m so glad. I’m so glad that that’s there for you.
Sheena Kalso [00:29:36]:
We. My favorite things to follow are. Are the people you don’t expect to be on social media. Like, there’s. There’s an older man. I mean, he’s definitely a boomer. If not. I mean, he looks pretty old, but he’s a pottery maker, and he does, like.
Sheena Kalso [00:29:51]:
Does pottery. Like, he’ll do things to Taylor Swift videos or whatever.
Libby Sundgren [00:29:54]:
It’s.
Sheena Kalso [00:29:55]:
I’m always like, who inspired him to start this? I mean, that’s discrediting him. Like, maybe he just had that own inspiration, but it just seemed like such a. His whole approach feels very, like, Gen Z ish, but he’s just leaning into it, and it’s so fun and refreshing to see real humans having fun doing what they love to do. I don’t care about the age. If it’s fun to watch and that’s why I think people need to get out of their head. You’re not too old, you’re not irrelevant, you’re not, you know, cringe, like, just be you. People are craving authenticity. That is the one thing I will say that I like.
Sheena Kalso [00:30:29]:
I do think the, the TikTok side effect of that. I, I, I seeping into Instagram, I mean, classic case of a TikTok does it first and Instagram follows. But like, even just culturally, Instagram was all, for quite a while, was very much about curation and presentation and performance and very controlled narratives. And then TikTok, what was that?
Alysse Bryson [00:30:52]:
Perfection.
Sheena Kalso [00:30:53]:
Perfection, perfectionism. And then TikTok comes in and it’s, you know, definitely like Gen Z out the ears. And it’s all about these quick lo fi, raw, unedited, messy rooms. Like, it’s all about just like, it’s almost about it’s quantity over quality, but in a way that kept people really engaged and like, took off the veneer. And I think the pendulum swing to, like, Instagram is, is slowly but doing it where people are realizing we’re tired of the curation, we’re tired of the perfection. We just want to see the people. And I think TikTok is kind of training people’s brains to expect and want that. And so if you, if you don’t play the game, if you’re not, you know, if you’re afraid to get on camera without your makeup on every once in a while, you know, I think you’re doing yourself a disservice because people actually don’t care.
Alysse Bryson [00:31:42]:
No, they don’t. And they do. Like, they like unpolished. I, I did, I posted a video of an interview I did on the sober curator a couple weeks ago, and when the gentleman that was in it saw it, he was like, oh, it’s really good. I love everything, but could I redo this one part? I didn’t, I didn’t realize you were going to use that because it was him singing and he wasn’t looking directly at the camera. I said, you know, I, I want you to be happy with the piece, so we can, but it would not be my recommendation. We put it at the front for a reason. It’s going to p into the video and because it’s not perfect, more people will watch, but if you want me to, I can, you know, and so it’s like educating them, like, I will give you a choice, but, but it wouldn’t be my recommendation.
Alysse Bryson [00:32:24]:
And he, he agreed. He was like, okay, I trust you. Yeah, it’s just like, you know, it’s great advice.
Libby Sundgren [00:32:30]:
You know, it’s, like, cool to be a dork now, and maybe it’s because I’m almost 40. What.
Sheena Kalso [00:32:36]:
What?
Libby Sundgren [00:32:38]:
Do you seem to travel a lot? I know some of it’s for fun, but some of it’s for work. You were just in Mexico earlier this year for another event that you were working for. I want to know your tips, your hacks. I want to know your favorite place you’ve been and where do you want to go, people. This means if you are going to this country for something, hire Sheena to come with you to showcase your biz in whatever country this is.
Sheena Kalso [00:33:12]:
My tips have traveled quite a bit. Like you said, professional or pleasure in either scenario, I’m always, like, in the mindset of, like, I want to document this. Whether again, for my own personal scrapbook experience or for an actual client. No matter. In fact, I have a whole. I recorded it. I’m going to post it at some point of, like, all the stuff I dreamed of with me to a conference. And I have all these little gadgets.
Sheena Kalso [00:33:36]:
And when it comes down to it, I really only use my phone and my backup battery and maybe a tripod when you’re in the moment and when you’re filming, you know, setting up an extra light or whatever. Just. It’s silly.
Libby Sundgren [00:33:51]:
It’s just.
Sheena Kalso [00:33:52]:
It’s, you know, so I can pack things all day long, but do I use it? No, I don’t use, like, all the fun little gadgets I bring myself. So my trip, I guess my tip is this, you know, kiss. Keep it simple. Stupid. Like, it’s just always, always a battery backup. Like, pack and get, like, a really good one. Get, like, the kind that can hold, like, a bunch of charges because it’s so worth it. That thing saved me in New York.
Sheena Kalso [00:34:14]:
We were there for vacation, and I just, you know, I’m filming the whole time. And anyway, so that backup battery. And I love, love, love, I’m holding my phone now. I love my. My case. That allows me to hold on to it, like, freely. I think that’s really important. I just toggled between, like, a bunch of things, having a way to keep things comfortable.
Sheena Kalso [00:34:33]:
And then the last thing that I think is completely overlooked or not even considered. I call them friction points. If there are too many friction points between you and the objective, which is to film or capture something, you’re not going to do it. And a friction point could be as much as, oh, I have my terse and my Purse has my phone in it. Well, do I have to lift a flap of my purse or unzip something? That’s one friction point. Do I pull it? I pull it out. Now I’m there. If I have to do an extra step between seeing a moment and capturing it, I will probably not capture it as much as if I could just pull out of my back pocket.
Sheena Kalso [00:35:16]:
Or Target, of all places, has been selling really fantastic. They’re like the shape of a phone and they’re. They’re just like a phone bag, but they’re fully open. Like, the mouth is open. It doesn’t close. It doesn’t zip. It’s totally. It’s like wearing a bucket.
Sheena Kalso [00:35:31]:
And my hand just goes into that bucket, pulls out my phone and can drop back in. So key. Because I know firsthand if I create a friction point between me and my phone, I won’t capture the content. And that’s a big deal.
Libby Sundgren [00:35:44]:
That is such a good tip. And I never really have thought about it in that way, but now that I think about it, like, oh, there are tons of times where I’m like, oh, that’d be such. Well, it’s too hard to get to my phone.
Sheena Kalso [00:35:56]:
Or if you have to take your eye off the ball, like, what if something amazing is happening? And I want to just know that I can either back pocket or, like my little bucket bag, pull it out, keep my eye on it. Because we talk about being present and being in a moment, and that’s something people. That’s one of the icon kind of excuses. A little bit of not capturing stuff is because, oh, I should be present. I want to be present, too. I don’t want to miss out on my life, because I don’t. I, like, take my. Off the ball to go find the thing.
Sheena Kalso [00:36:23]:
So for me, it’s very important that I can keep watching and do that thing and put it back and never have to. Like, that’s important.
Libby Sundgren [00:36:32]:
That’s the magic of what you do, though. You get to ex. You get to do both. You can be in the moment and also capture it and share it. That’s so cool.
Sheena Kalso [00:36:42]:
I love that.
Alysse Bryson [00:36:42]:
I totally agree with that. Especially. And now the friction point. I’m going to remember that I got one of those. What’s the brand name? Bandolaire.
Sheena Kalso [00:36:52]:
I’ve bought a few of those.
Alysse Bryson [00:36:53]:
Keep going. And I, you know, and I was like, this is going to be great. It’s going to hold my cards. It’s going to have the strap. I’m here for it. I’m Here for it. And so, you know, I like to wear it crossbody because it’s long. So if I wear it just straight, it looks dumb.
Alysse Bryson [00:37:07]:
Yep. So for style purposes, crossbody. But the crossbody doesn’t work when I need something quick because then it. I might not be able to stretch it out, you know, where I need it. And that, that is a friction point. And so now I really, I don’t use it and I spend a good money on it and I don’t use it because it doesn’t actually. It actually holds me back instead of doing what I thought it was originally going to do.
Sheena Kalso [00:37:32]:
Yep, 100%. I own a couple of those. Thinking that I was going to like. Those are the revolution my life. Revolutionize my life. You’re right. Even just the way it like lays. Even the way if you wear a crossbody thing, think about how again, if I want to keep my eyes on this thing that I’m experiencing, maybe it’s a sunset or something.
Sheena Kalso [00:37:53]:
If I have to look down and reposition or flip the phone around and do all that, it’s. It’s now annoying and we don’t do it. So I have spent so much money, so much money on what I thought would, like, save. Save my life. And ultimately I like the case I have because it’s also like my wallet. So I don’t even carry a purse. I typically just have someone in my back pocket and that’s my purse and my phone. Or I have that little bucket thing.
Sheena Kalso [00:38:21]:
Forget it. Because otherwise it’s friction. I mean, think about it when you’re setting up your workspace, if you want to film behind the scenes footage of you, if maybe you’re a maker, maybe you’re crafting something, maybe whatever it is, every step you have to take to capture the content is a friction point. So maybe the ring light is in your office, but is it set up where it needs to be to turn on immediately? No, you have to get up, you have to pick up the ring light. You got to put in its spot, you got to plug it in. I just named three friction points right there. You got to position it, turn it on. So I have to go through five steps to capture that content.
Sheena Kalso [00:38:54]:
But if I can set up my workspace where it is like ready just to literally turn a switch on and reduce it to one friction point, you’re going to capture so much more because it’s. Your brain doesn’t have to disengage from what you’re active in to. That’s what a lot of creatives tell me is like, I don’t want to get out of the creative flow to set up my camera. I’m like, well, then set up your environment so that you don’t have to leave the flow.
Libby Sundgren [00:39:19]:
Okay, so I’m going to link to this bucket phone bag from Target.
Sheena Kalso [00:39:24]:
I’ll give you links.
Libby Sundgren [00:39:26]:
Your case. I need the link to your case. All right.
Alysse Bryson [00:39:28]:
Also, kiss spam. That was my big takeaway from this conversation. Kiss spam. Maybe not literally. I’m not actually going to kiss the spam.
Sheena Kalso [00:39:36]:
Well, kisses in my acronym. Spam.
Alysse Bryson [00:39:38]:
Yeah.
Sheena Kalso [00:39:39]:
Because the spam, which does keep it simple. Libby, you asked me where I want to go, so I think what I would love to do and part of it also just, like, would feel, like, feed my soul. I would love to follow a group on, like, a milestone birthday or something, like a 50th birthday party where maybe they go to Portugal or they go somewhere. Literally anywhere. Maybe it’s a city. Maybe it’s just a fun. Like, it’s so rewarding for me because I think maybe it’s something that I want for myself. It’s rewarding for me to follow people doing fun things and, like, capturing, like, the milestone.
Sheena Kalso [00:40:17]:
So for me, I would. Let me. I would almost had a chance to go to London, but the trip fell through, so it didn’t happen. I would love to. I think international trip would be really, really fun. And I’ve done enough of those now that I feel like I got a good sense of, like, how I could do it efficiently and, like, really well.
Alysse Bryson [00:40:37]:
And I’m.
Sheena Kalso [00:40:38]:
You know what? I’m also really fun. So I’m not like a web. I’m not like a web.
Libby Sundgren [00:40:43]:
I am a fun guest, a fun travel partner.
Sheena Kalso [00:40:46]:
So I will be, like, the best sidekick.
Libby Sundgren [00:40:49]:
Well, TJ, my husband, he turned. When he turns 50, our plan was to go to the pyramids. He really wanted to. He, like, loves archeology, loves Egyptian, like, culture and history. And so we’re like, okay, well, we’ll go when you’re 50. And the other day, he was talking to. He goes, oh, I just want to go there so bad.
Sheena Kalso [00:41:09]:
It’d just be so cool.
Libby Sundgren [00:41:10]:
I was like, well, we’re gonna go when you’re 50. He was like, oh, that’s eight years from now. Like, I think we should just go a lot sooner. So either in eight years or in one year, I’ll let you know. But we will need someone to go behind our scenes and capture this Egyptian trip.
Alysse Bryson [00:41:25]:
And, you know, I am. I’m actually turning 50 next year in July. And Sheena’s husband and I share the same birthday.
Sheena Kalso [00:41:35]:
That’s right.
Alysse Bryson [00:41:36]:
Because we just like to keep it in the family. Yeah, Birthday cruise.
Libby Sundgren [00:41:39]:
We’re in the family, huh?
Alysse Bryson [00:41:41]:
And I’m. I’m actually the host of this cruise to Alaska that’s leaving out of Vancouver, B.C. a seven day cruise to Alaska. And when they approached me to be like the face of this sober cruise, I was like, sure. I’ve never been on a cruise or I haven’t been to Alaska forever. So I mean, sure. What do you need from me though? Like, what, what’s my part, my contribution of this? She’s like, well, we just need you to be the speaker for one night. And then just to help us promote it ahead of time, I’m like, oh, yeah, done.
Alysse Bryson [00:42:11]:
Easy peasy, done. So then I went and put it on my calendar. I was not thinking anything. I was like, send me the dates, whatever. Because I don’t plan. I don’t even know what I’m doing next week, let alone a year from now. That’s just not how I roll. And so when I went to go put it on the calendar, I was like, oh shit, I’m turning 50 on the cruise.
Alysse Bryson [00:42:31]:
And so then I was like, this just turned into my Golden Girls 50th birthday cruise. So now I just need to find some budgets so that you and Jason can come on the cruise.
Sheena Kalso [00:42:44]:
Right? Fantastic. Okay, well, and he could be, he.
Libby Sundgren [00:42:48]:
Could be like your sidekick Sheena, because you taught him so well so you could have two people doing it.
Sheena Kalso [00:42:54]:
I thought about that because I do sometimes need like a second one of me for sure. But I. This whole conversation is very. It reminded me of a. I had a conversation with someone last year, 40th birthday. She’s very good with capturing her stuff. She has a great, she’s a creative, she’s a great eye, whatever. And she was just her and her husband and she said she’s going to Amsterdam and all these different beautiful places.
Sheena Kalso [00:43:18]:
She’s like, I wish could take photos like I do because I want to be in them. But I know, like, she won’t think about it and like they’ll be, I’ll be crooked or. And I was like. And she’s not the first person that has talked about like a travel buddy or a partner who like levels up their game a little bit so that you’re also in it. I mean, I experienced this firsthand as well, although mine’s great. But you know, I was like, I need to put together, like a skills meetup for vacationers, like for people that are going on the couples trip, a goops trip, whatever, where you can. You can teach. I can teach that partner, like, how to return the favor.
Sheena Kalso [00:43:56]:
Especially if one person is like, always on it. Another person takes really crummy footage. I’m like, this is fixable. I live with the person I fixed. So I can fix your person. I can fix your person. So that is on. That is another.
Sheena Kalso [00:44:10]:
That on the horizon is just like. Like a vacation trip focused. Because that’s more. I mean, that’s more realistic. Who. You know, bringing me on your trip is quite another expense. But being able to take, like to prepare with me and then go on your trip and feel like we got this, that’s awesome.
Alysse Bryson [00:44:28]:
Well, and if it’s a significant trip to the pyramids, you’re. There’s. You’re. That’s an investment. Right. And that’s a big memory chunk. So regardless of if you do it next year or eight years from now. Libby.
Alysse Bryson [00:44:39]:
So, yeah, perhaps you guys need to take a couple class.
Libby Sundgren [00:44:43]:
We probably. Yeah, we do. We do.
Sheena Kalso [00:44:46]:
Yeah.
Libby Sundgren [00:44:47]:
Because I am also not in a lot of photos, but I will say TJ is actually, I think, better at taking photos than I am.
Alysse Bryson [00:44:53]:
So he’s actually pretty good. I would say TJ is pretty good.
Libby Sundgren [00:44:55]:
He’s really good. He is. But. So maybe I just need to take the class.
Sheena Kalso [00:45:00]:
I think if you can get, you know, bringing this, like, kind of back to events or businesses or experiences, you can’t force somebody to remember to take a picture or a video. You. You can’t. You know, it is a habit. It is a mindset that I think that that’s a moral. It’s a more of a long game sort of situation. Sometimes you just like, you’re going on a trip next week and you’re like, I just need to know that you can take a good photo or take some good video. And so if people are willing to invest some time, which again, I keep it so stinky and simple because I’m realistic.
Sheena Kalso [00:45:34]:
I mean, I could teach my dad to do this. I could teach anybody to do this. If you just spend a little bit of time getting comfortable with consistent, quality capturing, then, you know, be okay with being the partner has to say, like, hey, can you film? Like, we’re walking down the street with the kids. Can you, like, just have me in some footage, please? Like, this is literally what I asked Jason quite a bit is like, can you get me in some of this? And he’s like oh, right, right, right, right. And then he knows what to do, but he just means he needs, I need to be able to ask and I need to like not be mad that I have to ask because otherwise, you know, that doesn’t do anybody good. And he’s happy to help.
Libby Sundgren [00:46:09]:
And it’s. Yeah, he’s not leaving you out on purpose. He just like does it just doesn’t come second nature to him the way that it does for you.
Sheena Kalso [00:46:17]:
Yeah, absolutely. And so like if we can accept that, I mean if you’re, if you have an office of employees who at least all have taken. I’m actually going to go work with Emma. I’m going to go meet with a short term rental operation and they send people out to their places and they want to capture more footage on site but everybody is all over the board. So I’m going to go and teach them how to do it consistently and correctly. And then you know, they still need prompted by their boss like, hey, when you’re at such and such place, like make sure you do X, Y and Z or even what I’m actually doing for them also is kind of creating some prompt lists being like, hey, when you go to a property, go through this checklist, like film this stuff. I don’t want to, you know, I think I got, you got to keep it realistic. Like what, you know, if you’re creating more, if you’re creating a burden or more work for the people in your life and they’re, then they’re definitely not going to do it because it’s definitely not fun.
Sheena Kalso [00:47:06]:
But if you can just master the quality part then you know, you nudge them on the quantity.
Alysse Bryson [00:47:13]:
Well and I think that the capturing is actually the most important because there are so many apps now with templates that if you’ve got, if you’ve got good capture of footage, whether it’s video still or a combination, there are a bajillion apps now with AI that you’re like, pick the template, pick the theme, change the color, upload the 10 videos, boom, boom, boom. It’ll do all the AI magic for you and they’re perfectly fine.
Sheena Kalso [00:47:41]:
Yeah.
Alysse Bryson [00:47:42]:
So you don’t have to be an editor. You do have to be a good capture.
Sheena Kalso [00:47:46]:
You do when you hire. If you’re going to invest in a social media manager, if you’re an outsource it. Because I was in this position, you can outsource all day but if a client doesn’t send me something to work with, I can’t create content. And so my favorite analogy is truly, it’s like thinking like baking a cake. I could have all the beautiful tools, I could have the bowls, I can have Martha Stewart literally next to me, who’s going to like, like walk me through baking that cake. But if I didn’t go to the store and get the ingredients, there’s no cake to be made. So, like none of the bells and whistles, none of the apps, none of the gadgets will do you any good if you don’t have ingredients.
Alysse Bryson [00:48:26]:
Martha won’t help.
Sheena Kalso [00:48:27]:
Martha won’t do. Yeah, it won’t help at all if you didn’t go to the grocery store. So for me, content capturing, that’s what I discovered when working with all these different businesses. The consistent problem was they weren’t grocery shopping, quote, unquote. And so I didn’t have anything to make for them unless I personally showed up to their place of business. And some of my clients were I, dc, Texas, I people around the country. So it was very important that they did their part. And that’s why I kind of dialed back from social media managing and realized there’s a deeper core issue of just feeling comfortable and confident in the capture part.
Sheena Kalso [00:49:00]:
So I’m not saying you, I mean, absolutely outsource it. I do think it is work and I think if you can, you can figure it in your budget, someone to actually create content for you. That’s a huge gift as a business owner, but they’re only as good as the stuff you deliver them. So I’m kind of like that first step. At least I’m trying to inspire people for that first step.
Alysse Bryson [00:49:20]:
Love it. Well, we’re going to put all your contact information in the show notes, Sheena. But where. Tell us again where our many listeners, including my mom and your mom, can find us.
Libby Sundgren [00:49:30]:
Yes.
Alysse Bryson [00:49:31]:
Well, and Libby’s mom. Let’s.
Sheena Kalso [00:49:32]:
And Libby’s mom. Hi, moms. Hi, Aunt Rochelle. So my business is called behind your scenes and the website is behind your scenes Co and the same name is my Instagram handle. It is interesting. I’m actually not on TikTok. It’s kind of a choice. It’s a bit of a experiment for myself.
Sheena Kalso [00:49:56]:
Part of it is to practice what I preach and that is do what is sustainable and realistic for your life and for your business. I can’t do it all. And so I’ve chosen to focus on Instagram and invest my time there. And I don’t think people should be afraid of that if. Cause there’s a lot of pressure to be on all the apps. So I am active on Instagram and I if you go to my site, you’ll see a couple other accounts that I manage and different projects, but I treat them all the same. Again, if my face is in the thing, if people and humans are in it, and if it’s off the cuff and unscripted, it’s my more popular content like always. And so I just want people to, like, know that it’s possible just to show up.
Sheena Kalso [00:50:33]:
Just be yourself and hopefully I inspire you on those different platforms when you go and check it out.
Libby Sundgren [00:50:38]:
I love it. Thank you so much for being here, Sheena.
Sheena Kalso [00:50:40]:
Thank you.
Alysse Bryson [00:50:41]:
This has been a blast.
Libby Sundgren [00:50:42]:
Well, folks, that’s all the time we’ve got for Beats Working Winning the Game of Events. Thanks for joining us today as we kept it in the family. Did that work? No, no, it didn’t work.
Alysse Bryson [00:50:53]:
It still didn’t work.
Libby Sundgren [00:50:54]:
I don’t think it’s funny, but keep trying to. See you next time.
Alysse Bryson [00:50:58]:
Yeah.
Sheena Kalso [00:50:59]:
Bye. Bye.
Alysse Bryson [00:51:01]:
Thanks for listening to Beats Winning the Game of Events, where we explore what it takes to make moments unforgettable.
Libby Sundgren [00:51:08]:
If you’re leaving with a little more inspiration, a little more perspective, and a big side ache from all of the laughing at our funny jokes, then we’ve done our job.
Alysse Bryson [00:51:17]:
Beats working is a work. P2P production. If you’ve enjoyed this episode, please don’t forget to subscribe, rate and review us on your favorite podcast platforms.
Libby Sundgren [00:51:27]:
Your support helps us keep the magic going.
