Episode Summary:
In this episode of Beats Working, Sandra Kelley shares what it really takes to last 25 years in the event industry. From her early days hiding behind lighting rigs to leading massive 15,000-person productions, Sandra pulls back the curtain on the grit, kinship, and recovery rituals that keep event pros in the game. This isn’t about glamour — it’s about the humans behind the headset and why relationships matter more than any run-of-show.
Takeaways:
- It’s always about the people. Equipment comes and goes. Relationships are what carry you through the chaos.
- Kinship fuels endurance. You’ll push harder for your team than you ever would for yourself.
- Take care of your crew. Great leaders prioritize people capacity — not just production timelines.
- Recovery is strategic. Big shows require intentional decompression afterward.
- Sometimes the coffee run is sacred. Five minutes away can reset your nervous system and your leadership.
Timestamps:
[00:03:14] — 60 hours on-site, 14 hours off: The reality of large-scale event marathons
[00:06:21] — From biology major to lighting tech: How Sandra fell into events
[00:09:00] — The leadership lesson: Take care of your people first
[00:09:41] — The “coffee person” secret joy
[00:11:40] — Gwen Stefani wants coffee? The answer is yes.
Resources & Links:
-Sandra Kelley: LinkedIn
-Alysse & Libby: Bios & LinkedIn
Connect with Us:
-Website: www.beatsworkingpodcast.com
-LinkedIn: @Beats Working Podcast
-Instagram: @beatsworkingpodcast
-Facebook: @Beats Working
-YouTube: @beatsworkingpodcast
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Beats Working is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.
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Transcript
The following transcript is not certified. Although the transcription is largely accurate, in some cases it is incomplete or inaccurate due to inaudible passages or transcription.
Ep 56 Sandra Kelley
[00:00:00] Libby Sundgren: But someone we were working with was like, but you know, if, you know, like you’re not a coffee person for everybody. So if like, if Gwen Stefani wants coffee, you know, you’re not, you don’t have to go out and get her coffee. And I was like, oh, well if Gwen wants coffee, I mean, I will get her coffee. I right.
[00:00:17] I will do that though. Let’s be clear. I know that’s not my job, but if Gwen wants coffee, I’ll do it.
[00:00:25] Alysse Bryson: Welcome to BEATS WORKING, winning the Game of Events where we share stories and strategies to turn any event or life moment into something Unforgettable.
[00:00:35] Libby Sundgren: Events are wild and the people who work in them are some of the most resilient humans on earth, if you know, you know.
[00:00:42] Alysse Bryson: So come with us behind the curtain for a look at their most memorable experiences,
[00:00:48] Libby Sundgren: as they say, the show must go on.
[00:00:51] So let’s get on with the show.
[00:00:58] Alysse Bryson: Welcome to [00:01:00] BEATS WORKING, winning the Game of Events where we share stories and strategies to turn any event or life moment into something Unforgettable.
[00:01:09] Libby Sundgren: Events are wild and the people who work in them are some of the most resilient humans on earth, if you know, you know.
[00:01:16] Alysse Bryson: So come with us behind the curtain for a look at their most memorable experiences,
[00:01:22] Libby Sundgren: as they say, the show must go on.
[00:01:24] So let’s get on with the show.
[00:01:32] Libby Sundgren: Welcome back to another episode of BEATS WORKING, winning The Game of Events. Sandra Kelly, who I had the complete joy and pleasure of working with earlier this year was this, this year. It.
[00:01:45] Sandra Kelley: It was,
[00:01:47] no, It was the
[00:01:48] Libby Sundgren: it was just a couple months ago. Just, oh, time has flown. okay. Well,
[00:01:53] Sandra Kelley: right
[00:01:54] out of the
[00:01:54] Libby Sundgren: is a freelance technical project manager with over 25 years in the corporate event [00:02:00] interest industry, which you would know because she looks 20.
[00:02:03] She’s originally from South Florida and now she’s based in Atlanta. Began her career in lighting and expanded into a broad hands-on mastery of technical production planning and logistics. She’s a master, trust me. She’s worked across events, activations, and everything in between. Translating big creative ideas into flawlessly executed realities.
[00:02:27] I can say yes, I’ve experienced it when she’s not wrangling production timelines and tech specs and event cats. She’s building her small business side hustle and spending time with her fluffy husky Angel, who may make an appearance today. We don’t know. Hi Sandra. Thanks for coming.
[00:02:43] Alysse Bryson: Hi, Sandra.
[00:02:44] Sandra Kelley: Hello. Good day everybody. Yay.
[00:02:47] Libby Sundgren: Good day.
[00:02:48] Sandra Kelley: Thanks for
[00:02:49] having me.
[00:02:50] Alysse Bryson: So let me get this straight. You two were hanging out in Vegas at the beginning of 2026, is that correct?
[00:02:59] Sandra Kelley: It, [00:03:00] it was a party, but not like a party,
[00:03:02] Libby Sundgren: It was
[00:03:05] Sandra Kelley: I could have taken a roofie and forgot that one, but you know, in a good
[00:03:08] Libby Sundgren: had about four hours of sleep over four days. She was
[00:03:13] Sandra Kelley: Oh, we did the math.
[00:03:14] Libby Sundgren: event life.
[00:03:15] Sandra Kelley: 60 hours. I was outside of the facility for 14. That included
[00:03:21] eating, sleeping, everything. When you do the math. That was a three hour nap in an eight hour nap over
[00:03:28] three days. So yeah.
[00:03:30] Alysse Bryson: let’s see. We don’t recommend
[00:03:32] Sandra Kelley: No, this is Not normal. This is not a regular gig. We go into this one knowing it’s one of a kind and we definitely do backend, , don’t book anything the next week so we can recover.
[00:03:45] So yeah,
[00:03:46] it’s definitely, it’s definitely not a like go to the next show kind of show. However, one of the bigger ones I do every year and, completely love the people I work with.
[00:03:57] That’s
[00:03:58] it’s all
[00:03:58] about people to me. It’s all [00:04:00] about relationships to me. , the equipment and the buildings are always gonna be around and the situations of stress are always gonna be there.
[00:04:08] ’cause not everybody, , we don’t all coalesce every time. We’re not just jello, just add water and everybody gets along.
[00:04:14] So, um,
[00:04:16] I.
[00:04:16] yeah, I think that one is one of the ones that’s special to me because even though it’s super hard. In a physical way It is. And challenging. Mentally it’s, I don’t
[00:04:27] know. It’s one of a kind.
[00:04:27] ’cause some of the best people I know work on that,
[00:04:30] Libby Sundgren: It’s so, isn’t that the best? When you’re working on a show like that, it’s kind of like, I don’t know, I just love it. You’re like in the trenches together and like, yes, you’re tired, but also like you have that event adrenaline going and when you love the people that you’re with, you’re just like, oh my God.
[00:04:50] It’s fine. I don’t actually need a nap right now because I love what I’m doing with these people and we’re doing something really cool and I mean, yes, can’t wait for a nap [00:05:00] later, but
[00:05:00] Sandra Kelley: Certainly I am
[00:05:02] I.
[00:05:02] am more apt to work harder, push myself for the people around me than I am for my personal. Do you know what I mean? I would quit a lot sooner if it was just me, but knowing that, you know, you have a team that is giving it. They’re all as well. You know what I mean? And like really just
[00:05:19] you see people that, um, are on your team and maybe like their area is like struggling and all you wanna do is like, get done with yours so you can help them.
[00:05:26] Do you know what I mean? Like that’s that kinship, like that’s, I, I thrive on that because it certainly isn’t Well that and the paycheck. And, , maybe the end of the event, like, you know, there’s a, there’s a focal
[00:05:38] Libby Sundgren: The, the
[00:05:39] Sandra Kelley: Like it’ll end, it’ll end
[00:05:40] Alysse Bryson: Mm-hmm.
[00:05:42] Sandra Kelley: eventually.
[00:05:43] Libby Sundgren: So is that, I mean, that’s gotta be what keeps you in this chaos. I mean, you started in lighting and so you have, I mean, touched so many different components of event production, but like what [00:06:00] was there a moment? In earlier in your career where you were like, okay, this is it for me. This is insane, but I love it and I, I gotta keep doing this.
[00:06:11] Or did you just kind of fall into it and you’re like, oh my God, I guess I’ve been doing this for 25 years. I don’t know what happened.
[00:06:19] Sandra Kelley: A little bit of
[00:06:19] Alysse Bryson: I out?
[00:06:21] Yeah.
[00:06:21] Sandra Kelley: Yeah, what happened? Yeah, for sure. Um, so I’m actually a biology and sports medicine major by college and, um, has nothing to do with this industry.
[00:06:33] Libby Sundgren: I was a biology minor. I
[00:06:35] Sandra Kelley: so, yeah.
[00:06:37] Alysse Bryson: nerd. Alert. Nerd. Alert.
[00:06:40] Sandra Kelley: Right. Asked me about physiology and things like that. I nerd up completely. , but, so started in a church actually doing like, um. Student center stuff, right? And then I, honest truth, I didn’t wanna ever be called up front to do any, like the crazy like antics and stuff. I’m [00:07:00] very stage fright. So if I am in the lighting behind the lights, they can’t see me. To call me on stage to do anything like crazy
[00:07:08] or answer a question, I
[00:07:09] Libby Sundgren: feel you.
[00:07:10] Sandra Kelley: believe it or not.
[00:07:11] So, and I, it makes me anxious. , up until a few years ago, I didn’t even wanna like, test a mic on stage. I would do it, but I would never tell anybody I had stage fright. ’cause I, I would, I was like, they’ll make me do it every time if they know.
[00:07:23] so, um.
[00:07:24] so it started just being a nerd in the back and, um, wanting to kind of be introverted and the extroverts got to do all the stage stuff. And then, um, I started working in the local market in Atlanta at the time. , I. Learned lighting, and then corporate. So when I was doing the lighting portion, I thought, oh, it would be really cool to be on tour.
[00:07:45] Like, I wanna do rock and roll. I, I think that was like my, , you know, I tongue ringing purple hair. Like I, I really wanted to do it. And
[00:07:52] then I ended up in cor I landed in corporate to which
[00:07:54] Libby Sundgren: We need to put some of those photos on the gram. Yes,
[00:07:57] Sandra Kelley: Yeah, I don’t think those exist, [00:08:00] but. I’m praying they don’t exist. But, uh, so, um, so yeah, from there I ended up in corporate That was a little bit of a why to like kind of choose what I was gonna do.
[00:08:11] , and that actually was just a whole nother bag of, , options and things. And I, I learned so much more about just, not just sliding, but um, logistics operations when I was full time at a couple of different, , houses. And, uh, from there on out, And a couple different genres. So I’ve been through now through church, through trade show, , association, work, breakouts, that kind of stuff.
[00:08:34] But then went to live event, went to broadcasting during, , you know, the general sessions, the main tents and activations, everything else outside in a parking lot you could ever imagine. And, yeah, now it’s, yeah. And now it’s like. I, I don’t know the things, the things that, um, show up on a show site and I’m like, oh, that’s what we’re doing.
[00:08:52] Okay, great.
[00:08:53] , that’s the picture. So,
[00:08:57] yeah. ,
[00:08:58] yeah. Now I’m.
[00:08:58] here. So now I get to [00:09:00] kind of choose my own adventure. I’m a little further down the road, think thankfully. , and so thank I learned. Two people taught me something very, very important. And that was, , take care of your people and they will always take care of you. Um, and so I’ve always, um, in a operational or a managerial sort of situation, always, always, always have to put my people first when I’m making decisions like, how hard are we gonna go?
[00:09:25] , how many people do we need to do this job? , you know what I’m saying? Like,
[00:09:28] does it, you know, this person’s coming off of three weeks straight, they’re not gonna have time to do the. Then the pre-production, we’re gonna make sure their area is like, good to go, you know? So, but also, you know, my secret is that I love to secretly go get coffee.
[00:09:41] Like I wanna be the coffee person when I grow up. That’s all I wanna do. It’s like, it’s a secret joy. It’s so mundane. But I get to get out of the room, go walk for five minutes, go get coffee, see how the rest of the people live, and then come back and I’m like, oh, wow. That was my. Some people back in the day would take their 15 [00:10:00] minute smoke break and I was like, I’m gonna go take my,
[00:10:02] get away from here.
[00:10:03] Five minute health and
[00:10:04] Libby Sundgren: run,
[00:10:05] Sandra Kelley: Yeah, coffee
[00:10:06] Alysse Bryson: Sandra? What’s your drink? And do you have different drinks depending on what time of day it is?
[00:10:11]
[00:10:11] Sandra Kelley: Great question.
[00:10:11] So every morning it is a quad latte, oat milk, straight espresso.
[00:10:17] Um, it’s almost
[00:10:17] always on ice.
[00:10:18] So we could, I can. Yeah, I can chug it faster. I don’t
[00:10:22] wanna wait for it to Cool.
[00:10:23] I don’t wanna put
[00:10:24] it down.
[00:10:24] and forget it where I put it. So that’s it. Um, during the afternoon it’s tea, actually I have, I’ve switched over to green tea, black tea. That seems to help my voice ’cause I’m talking a lot over a lot of machinery or on, on radio or whatever. So, uh,
[00:10:41] Libby Sundgren: You did lose your voice.
[00:10:43] Sandra Kelley: I, yeah, I
[00:10:44] do. And no matter how much I try not to, it happens, it’s just. Well, that one exhaustion, like
[00:10:52] your body can only do so much. You walk 10 miles on concrete and your body’s like, I’m done.
[00:10:57] Libby Sundgren: It’s, it’s
[00:10:58] Sandra Kelley: no choice.
[00:10:59] Libby Sundgren: I [00:11:00] know at one point when we were working on this event, somebody said to me, you know. Because one of the things I did was, you know, go get stuff. Like, I went to every plant store in Vegas. It was great. I know all the nurseries so intimately, but somebody was like, but you know, yeah. but
[00:11:17] Alysse Bryson: Oh, I bet you loved that.
[00:11:19] You loved
[00:11:21] Libby Sundgren: it. But someone we were working with was like, but you know, if. Like, you’re not a coffee person for everybody. So if, like, if Gwen Stefani wants coffee, you know, you’re not, you don’t have to go out and get her coffee. And I was like, oh, well if Gwen wants coffee, I mean, I will get her coffee. I I will do that though.
[00:11:40] Let’s be clear. I know that’s not my job, but if Gwen wants coffee, I’ll do it.
[00:11:46] Sandra Kelley: Yeah. So to clarify, uh, this event was for roughly 15,000 people. And so there were several teams and you know, some of ’em were VIP runners, some of them were operational runners. And like you, Libby was, [00:12:00] you were a godsend, you and the team, um, of making sure all the oh, shits were covered and
[00:12:05] uh, like, oh, we’ve got this and oh my gosh, we need plants because we need plants.
[00:12:10] Somebody
[00:12:11] Libby Sundgren: We do. Everybody does. Yes.
[00:12:13] I
[00:12:13] know. There’s another event that we’re working on in a couple weeks and they’re like, actually, we need plants. It’s like everybody, we all do. Yeah.
[00:12:20] Alysse Bryson: Well,
[00:12:21] Sandra Kelley: had to get
[00:12:21] Alysse Bryson: a plant expert now. Yeah. There you go.
[00:12:23] Sandra Kelley: There was bamboo on a one on, on one event that happened up in, in Portland or Seattle. And uh, oh my gosh, that was like 400 emails over like seven plants. You know, like you ever, you
[00:12:36] and I’ll never forget
[00:12:37] Libby Sundgren: Bless the
[00:12:38] Sandra Kelley: the wonderful gentleman Yes. Who, yes, he was.
[00:12:42] Alysse Bryson: Libby, what about your, uh, your Orange Tree story?
[00:12:46] Libby Sundgren: I know. I was just gonna say, I’ve told it so many times, but we had a boss one time, Sandra, we were doing it, uh, like a launch event for Quantro or, you know, it wasn’t really a [00:13:00] launch ’cause they’d been around for a long time. It was like a, just some specialty events for them. And my boss at the time here in Seattle, it was like March.
[00:13:10] When the event was, so this was a few months before, it was probably January. He was like, why don’t we just, buy some orange trees? I was like, okay. And actually that’s not true. I think it was like a June event ’cause it was on a rooftop, but he was like, let’s just buy some orange trees. And I was like, in Seattle.
[00:13:26] I was like, and then what am I gonna do with them? He’s like, well, just put them around the office, you know? Just decorate, you know, use ’em for decor.
[00:13:34] And I was like, , and I, he wasn’t from here obviously, and I kinda like walked into Lisa’s office and I really quietly, I was like, he wants me to buy orange trees and then keep them in the office.
[00:13:47] She was like, don’t go in there anymore. Don’t listen to anything. He says, just come in here. We’re gonna take care of it. I was like,
[00:13:55] Sandra Kelley: We’re not gonna actively murder.
[00:13:58] Libby Sundgren: even sells orange trees here. [00:14:00] I’d have to have them shipped in. We’d have to put like heat lights in the office. It was, yeah, plants.
[00:14:06] Sandra Kelley: many times have you gone and listened to an idea someone else has who feels it’s brilliant and, and it, and it might be a great idea, but the operational side of your mind, logistics side of your mind goes down a road that is 47 steps ahead of them and all of like 39 of those steps are like. WTF like,
[00:14:28] no, this is not gonna
[00:14:29] work.
[00:14:30] Libby Sundgren: like when somebody wants a Ferris
[00:14:31] Sandra Kelley: do we get out of doing?
[00:14:33] Libby Sundgren: Mm-hmm.
[00:14:34] Alysse Bryson: Ferris wheel. It was one time. One time. And it
[00:14:38] Sandra Kelley: was it with
[00:14:39] Alysse Bryson: good idea. It was still a good idea. I’ve had,
[00:14:42] I’ve had, I’ve given, I’ve given Libby a lot of WTF Oh shit moments for sure. And in her defense, she’s pulled a lot of them off.
[00:14:53] Mm-hmm.
[00:14:53] Libby Sundgren: a lot of them,
[00:14:54] Sandra Kelley: are you.
[00:14:54] Libby Sundgren: we got to an adjacent idea. Sandra, what do you do when somebody gives you a crazy [00:15:00] idea and they are dead set on it? They’re like, I need this. I want this Ferris wheel at an event. Like, I will not settle for anything other than a Ferris wheel. How do you. Because you work with so many different clients, like how do you like gently take them off of that ledge and like move them into a different part of the environment, you know?
[00:15:24] Sandra Kelley: that’s a great question and I wanna answer it honestly, but then if they hear my secrets, they might
[00:15:30] know. So part of me is like,
[00:15:33] Hmm. So we’re gonna,
[00:15:35] Alysse Bryson: because we’re, uh, this podcast is a really big deal. We have a lot of listeners.
[00:15:39] Sandra Kelley: I mean, any of anybody could. Yes. One day,
[00:15:44] Libby Sundgren: But if you get tagged, we just wouldn’t clip it. But yes, if you wanna keep your secrets, keep your do, keep your secrets.
[00:15:52] Sandra Kelley: so no, I, so in my mind I bring up all of the pros and cons and make sure that they’re aware [00:16:00] that what they’re doing is not what I recommend. However, they’re welcome to do whatever they want because it’s their event, but it, it is my way of giving them the boundary that you have chosen something outside of my. Recommendation professionally, right? And however the words come out, they’re usually a lot rougher. and in that it’s like, look, these are the things that you’re gonna have to deal with, and these are the things that are gonna be a problem for you later. This is how it’s gonna cost you more money. This is how it’s gonna affect the rest of your product that you’re putting out. This is. Cool and neat, but in the reality it has a 0% percent chance of being what you envision in your head. Um, and I.
[00:16:46] don’t want you to fail. And that is pretty much, and I don’t say fail, but I said, I don’t want you to do something that later you’re gonna be sad about.
[00:16:56] So I will Totally. So with that caveat,
[00:16:59] if [00:17:00] you still want me to do it, I will do it. But it is on you. Like I honestly, that’s kind of. Uh, in a more political way, I would say it or,
[00:17:08] Gentler form. I think there’s a whole bunch of negotiating. Um, I think there’s a whole bunch of learning. , a mentor told me when I’m in middle management, you are the, um, I was very upset at some, uh, salespeople that were driving me crazy.
[00:17:22] Um, I was doing equipment logistics at the time and they all wanted the best gear and only one person can get it. So they’re all up in my hair trying to like talk me into it instead of sending me presents. Dudes are so like daft. But anyways,
[00:17:33] Libby Sundgren: Yeah, gimme. Thanks people.
[00:17:36] Sandra Kelley: Yeah. Yeah. Don’t stand here and slow me down. , never did get it. Boys are silly, but so, he and I was frustrated and I was venting to one of my mentors and he said, Sandra, you are. And I said, they just frustrate me, salespeople. And, and I, he said, you know what, you are the biggest salesperson because you’ve gotta sell it up and you have to sell it down.
[00:17:55] So like you are in the middle. You have to sell the people above you on what we’re doing and make sure [00:18:00] that they’re on board with however we’re executing. And you also have to get that excitement through the whole entire team and make sure they’re on board of following this train of crazy. So. It was, it was good advice.
[00:18:13] It was good. Like, Yeah. You know what?
[00:18:15] , I have to be a lot more ninja about how I convince people to do stuff, um, or recommend stuff and or, you know, give them my wisdom when it’s maybe not what they wanna hear.
[00:18:27] Alysse Bryson: So I have a question, Sandra. One thing that that popped out at me when I was reading the notes that Libby so eloquently put together about you, , is your vast work with NDAs, which as a gal who likes to share a lot. On the internet and pretty much in any room that I walk into, Ooh, NDAs just stress me out because it’s like all the things I’m not gonna be able to say, especially because you can’t claim some of the work that you [00:19:00] do.
[00:19:00] So talk to me about what that’s like in NDA world.
[00:19:04] Sandra Kelley: so great. Question. Uh, you for me? Well, two things. One, once the event is over, you get to tell everybody all about it, right? So I’ve got, you know, the picture roll on my phone and, um, we’re talking about the. the. show we did, Libby and I did together when Stefani was the, um, the act, the entertainment for the portion of the event. And, um, I knew a lot of people wouldn’t understand all the other things you do. You should, you can’t really show people pictures of warehouses and docs and go, isn’t this neat? This is what I did for seven days in Vegas. Like,
[00:19:36] Alysse Bryson: sexy.
[00:19:37] Sandra Kelley: yeah, yeah. Like, oh my gosh, look, this is,
[00:19:39] Libby Sundgren: I know people are
[00:19:41] Sandra Kelley: is this palette. like,
[00:19:42] Libby Sundgren: I’m like, I’m working at a computer on a dock. I’m looking at, you know, boxes and cases. So
[00:19:48] Sandra Kelley: This is the highlight, this is the Snuggie someone brought me. ’cause it was cold like
[00:19:52] that. Those are my emotional memories. So, you know, I, I have to go in and snap some video or pictures of, you know, the [00:20:00] performance or the final look just so at the end of the day and go, yeah, no, and Gwen Stefani was there.
[00:20:05] So people perk up and go, oh, you worked with Gwen? And I’m like, oh, well not exactly and I’m not gonna lie to you, but you know what I mean. It’s like, yeah.
[00:20:11] Well my team did. Yes,
[00:20:13] Libby Sundgren: we, we, we made eye contact. She and I made eye
[00:20:17] Sandra Kelley: I was in.
[00:20:17] Libby Sundgren: She looked beautiful.
[00:20:19] Sandra Kelley: the same
[00:20:19] Alysse Bryson: And I, and I was on the phone with her when that happened. So, uh, essentially I was also there.
[00:20:25] Libby Sundgren: Basically. Mm-hmm.
[00:20:27] Sandra Kelley: So fun story about her. I actually know a personal friend of hers, but I, I could have went down the runway and been like, Hey, I know your buddy, blah, blah, blah. Like, and, and it was, it was ironic because I never got to actually meet her and go, I’m sure that would’ve been weird for her. She’s, you know, in show mode and taking pictures with people mode.
[00:20:47] And I’ve been like, yeah, so I met your, you know. Anyways, she, um. I can’t talk about all that. She, she likes blue plates, you know, the old fashioned blue plates, um,
[00:20:58] like grandma has on the wall. Do
[00:20:59] Libby Sundgren: [00:21:00] Yeah, we, my mom’s got those. Yeah.
[00:21:02] Sandra Kelley: Right? So she collects those, um, apparently I, I’m not telling it a
[00:21:06] secret, but like. Maybe you shouldn’t put this on like real life, but so the, her dealer, the guy who deals with
[00:21:13] Libby Sundgren: Her plate dealer.
[00:21:14] Sandra Kelley: this stuff, her plate dealer, right? ’cause I didn’t wanna say her dealer, her plate dealer, um, was a good friend of mine. , and I know him through the candle stuff. So it was, it was a small world, you know, so I couldn’t tell him I was working with. She was part of what I was working with ahead of time, but then I had just seen him last week and I was like, Hey, I saw your girl man, and he like.
[00:21:35] Libby Sundgren: Oh my God. You’re like the Kev. You, I have two. Kevin Bacons here. You’re a Kevin Bacon and Alysse is Kevin Bacon. It’s like you guys just know everybody. Just a couple people down the road.
[00:21:47] Sandra Kelley: I’m a, I’m adjacent, right? Like, ’cause I didn’t actually meet her. And, and that’s fine. I have such, um, I’d have, what is the Saturday Night Life girl that puts her hands in her armpits? Like, ’cause
[00:21:58] she’s all like
[00:21:58] Libby Sundgren: Mary Katherine [00:22:00] Gallagher. Yeah, you
[00:22:01] Sandra Kelley: Yes. I have
[00:22:02] Libby Sundgren: Gallagher for sure.
[00:22:04] Sandra Kelley: for sure. Yes. So, yeah. So to end, I guess I don’t know to end that answer question.
[00:22:11] Of, so at the beginning of a non, I just am very, I’m very cautious about what’s up on my laptop when I’m working at a different show. One, , two, no names. I just always say, you, you learn to say things like, client, colleague, this group I’m working with. Um, and those seem to be buzzwords that people respect.
[00:22:33] I think instead of going. Oh, I know you work with people. Who is it? You know what I mean? And then you can just carefully go, well, I, I really can’t tell you, but I’ll tell you about it in June when I’m done.
[00:22:43] You know, if you ask me the next time I see you, and I’ll tell you all about this hot mess that I got to work with. So, um, I think that that keeps it legit. I don’t know if that’s a great answer. And I
[00:22:55] also, um, you, you asked me for like Facebook and Instagram and all that, [00:23:00] and it’s ironic I don’t do social media. Almost at all. I did for like candle stuff, but not as of like 2015. I stopped doing, um, social media and that was a personal trace for me.
[00:23:13] I have anxiety and I, I’m diagnosed, , major depression with anxiety and take meds and it’s all, you know, been on ’em for several years and they were great. So,
[00:23:22] but go pharma. Yay.
[00:23:24] Libby Sundgren: Yeah.
[00:23:24] Sandra Kelley: So, um.
[00:23:25] Alysse Bryson: Oh my gosh. We are like
[00:23:26] Libby Sundgren: Look at us.
[00:23:27] Sandra Kelley: We are related. So, uh, in that, um, I don’t know where I was going with that. Um, talking about,
[00:23:35] Libby Sundgren: No social media.
[00:23:36] Sandra Kelley: oh no,
[00:23:37] it just got me stressed out.
[00:23:39] It just got me stressed out to see where everybody was and what they’re doing and, um, I’m just better on, better off not knowing that I’m missing out on Ted’s kid’s birthday or
[00:23:50] Brian’s new car, or
[00:23:53] Alysse Bryson: Mm.
[00:23:53] Sandra Kelley: Lily’s wedding or whomever, like, you know.
[00:23:57] Libby Sundgren: Well, and then there’s no like
[00:23:58] Sandra Kelley: have an opinion,
[00:23:59] Libby Sundgren: if you [00:24:00] don’t have it. You know? Also like, you know. Like if you’re on event site and there’s something real cool, like a super awesome Gwen Stefani performance, you’re like, well, I can’t even post it until however many days after the thing. And now at this point, I’ve already moved
[00:24:20] Sandra Kelley: really wanna.
[00:24:21] Libby Sundgren: I just can’t,
[00:24:22] Sandra Kelley: right.
[00:24:24] I also have
[00:24:24] Libby Sundgren: power to do it now, so whatever.
[00:24:26] Sandra Kelley: I also had a fun story where I was like a, um, I was a rep to a specific client, like a account manager, and they had several teams, like 20 or 30 different teams that worked with different, um, their different clients. And if they saw that it was like in Vegas working still, you know, say it was like eight o’clock at night, Hey, I’m going out to dinner and I would, you know, show a picture of having dinner and I would get a dm, Hey, can you work on that quote for me since you’re three hours behind me?
[00:24:54] And it was like. I,
[00:24:56] Libby Sundgren: No.
[00:24:57] Sandra Kelley: it was too much access, so it was too much [00:25:00] access and I had to make too many boundaries.
[00:25:02] And that’s a whole nother like, level of stress that I didn’t want. So if you don’t know whether I’m sleeping or eating Mexican, that’s probably better for everybody. So,
[00:25:12] uh, yeah.
[00:25:14] And actually,
[00:25:15] Libby Sundgren: audacity of them.
[00:25:16] Sandra Kelley: so. We’re in, I’m in a lady’s bathroom and one of the gal is in, comes in one of the stalls next to me. She’s like, oh, hey Sandra, I guess she’s on my feet and starts talking
[00:25:25] about one of the shows
[00:25:27] Libby Sundgren: I just need a moment
[00:25:29] Sandra Kelley: to you.
[00:25:29] Libby Sundgren: of privacy. Oh my God. It’s like children. They just follow you everywhere. Give me a
[00:25:35] Sandra Kelley: So I just think she was having a stream of consciousness and she was, um, one of those gals that has no problem chatting in a bathroom.
[00:25:43] But I am a, um, I’m a, a, a solitude,
[00:25:46] Libby Sundgren: You know what? Some people wanna pee in peace. It’s just a
[00:25:50] Alysse Bryson: Yeah. When you’re washing hands, maybe. Maybe when you’re
[00:25:53] Libby Sundgren: Washing hands is okay. Yeah. In a stall with the door
[00:25:57] Alysse Bryson: door. no.
[00:25:58] no.
[00:25:58] Sandra Kelley: that is, that [00:26:00] is certainly a rule. If you do not know that in this life,
[00:26:03] I.
[00:26:03] hope. Whoever watches this podcast learns that,
[00:26:06] and, um, is life
[00:26:08] Alysse Bryson: That’s your one takeaway from this episode is no talking in bathroom stalls,
[00:26:14] Libby Sundgren: Don’t bug somebody who’s in the bathroom stall.
[00:26:18] Alysse Bryson: And
[00:26:18] Sandra Kelley: Work related con.
[00:26:20] Alysse Bryson: Don’t be on a
[00:26:21] phone. How many I’ve, that’s happened so many times that I’m like, what is wrong with you? Then I just wanna flesh like 18 times. Just like,
[00:26:29] Sandra Kelley: I do, I try my best to make a lot of noise just to be
[00:26:32] Libby Sundgren: And then I’m
[00:26:33] Sandra Kelley: I’m the
[00:26:34] Libby Sundgren: do you have wipes
[00:26:35] Sandra Kelley: an automatic
[00:26:35] Libby Sundgren: that phone? Because there’s fecal matter just floating around in the bathroom.
[00:26:40] You don’t wanna be on your phone in there.
[00:26:43] Sandra Kelley: there. Yeah, yeah. Um, and I’ve done a couple events where, um, people have, um, I had an event where. All, all the bathrooms are gender neutral, no problem. That’s, you know, for each of their own. Um, and that might be a segment not [00:27:00] worth talking about out loud. But, um, a gentleman came in, um, on FaceTime into the group, ch group bathroom and was chatting and, um, he was a queen.
[00:27:12] He was beautiful. Like I. I don’t have any problems with any of that, but I didn’t really feel like I wanted to be a part of his experience in the bathroom with whomever was on the other side of that FaceTime.
[00:27:25] Libby Sundgren: Communal bathrooms. Mm-hmm.
[00:27:27] Sandra Kelley: I, yeah, so those are experiences that I, I would, I would share out loud that aren’t great for the other half, that for all the introverts out there that don’t have enough, um, external mojo to tell
[00:27:40] Libby Sundgren: It’s always interesting when you go to like a restaurant or some, I’ve only seen them in restaurants, I think, or like bars maybe or something, but, or like, like clubby type places. But it is, it’s like all stalls and then like a communal sink, and I’m like. I, I don’t know.
[00:27:58] Sandra Kelley: Kansas [00:28:00] Airport now.
[00:28:00] Libby Sundgren: my mind, I think that because I live with all boys, I’m like, I don’t really wanna use the bathroom that a boy used, because they’re not, they just kind of, you know, there’s like pee on my walls sometimes.
[00:28:13] Like how does that happen? They’re gross.
[00:28:16] Sandra Kelley: I have a
[00:28:17] brother. I have, um, I grew up as a jock, right? Like a sports kid. So yeah, like all of that is, men are disgusting. I
[00:28:25] have found that women are just as disgusting in the
[00:28:27] Libby Sundgren: women can be there. I do find pee on the seats in women’s restrooms too, but you know, it’s just less frequent.
[00:28:34] Sandra Kelley: gonna digress this whole conversation about
[00:28:36] bathrooms. However, I will say, uh, Kansas Airport. You have to walk really far to get to just a girl or just a boy bathroom. They are all, once you get past TSA, they are all, um, non-binary descrip bathrooms, which mm-hmm. Which in the
[00:28:52] brand new, um, brand new
[00:28:53] Libby Sundgren: In like communal ones?
[00:28:55] Alysse Bryson: Ally McBeal got us ready. Ally Mcbe got us ready. It’s
[00:28:59] Libby Sundgren: Oh, did they have [00:29:00] that on Ally McBeal?
[00:29:01] Sandra Kelley: they did. Mm-hmm.
[00:29:03] Libby Sundgren: I believe
[00:29:04] Sandra Kelley: I would say every single person that walked in and out was going, is this weird? You would walk in,
[00:29:09] the other person was like, is this weird? And we’re like, Hmm,
[00:29:11] Libby Sundgren: I know something you gotta get used to after, you know, 40 years of using. Having No, just having your own bathroom,
[00:29:18] Sandra Kelley: Hey, it’s all good. It, you know, sometimes you’re a winner, sometimes you’re not.
[00:29:22] Libby Sundgren: you know.
[00:29:24] Alysse Bryson: Well, let’s, let’s put a lid on that conversation. See what
[00:29:28] I did there? Mad boom. But I have another question about like. Being in freelance like that takes chops, right? Because I mean, you are established, you have established clients that you’re working on certain events year after year, after year, but it’s still like, it’s still a lot to be, to be your own boss, right?
[00:29:50] Sandra Kelley: it is. There’s so much, there’s so much that you have to do on your own, your own taxes, your own social security, your own. [00:30:00] Um, best money I spend every month is the gal who, uh, does my QuickBooks for me. Um, I, when I started that six years ago, or 10 years ago, whenever I thought I would never be able to afford this monthly extra cost, you know, and at this point it’s the same cost as like my internet per month.
[00:30:16] It’s not even that much. But I thought I didn’t wanna disappoint a friend who is like getting their, their small business off the ground. And it is the best money I spend every, so you find ways, I think, Yes, you have to have discipline.
[00:30:29] You do because, There are some things like you can’t have a bad day. You can have a bad day, bad days happen. , but you have to have a different perspective because you’re, you’re only as good as your last show Sometimes, you know, you’re, you’re, you’re remembered by like your production and how good you are. You know, sometimes when you’re full-time you can be like, eh, I came off another show.
[00:30:49] Everybody knows that. I’ll go back to the office and we’ll get two more shows and get down the road. . There are some things, Libby, from the show we did that I just want redemption for, you know what I mean? Like, it [00:31:00] didn’t go plan or, you know, I, I would’ve done it differently, so I can’t wait to do that show again and make it better.
[00:31:09] Do you know what I mean?
[00:31:10] Libby Sundgren: Yeah, but what’s amazing is like people don’t know what they don’t know. And yeah, some people know things, but like from a user experience, it was amazing. And like people who walked into that show. Had no idea what went into it. And when they left, they had no idea what was gonna happen afterwards. And, um, it, I mean, from that perspective it was, I mean, a total hit and also the things that did go wrong, which people don’t even really know about.
[00:31:49] But like, there, those are things that are out of your control, you know, which is I think one of the hardest things. you’re producing an event like that, or really like [00:32:00] leading the production on something, is you really wanna have like, I mean, you have a plan and you want everything to go according to the plan, but it just like things are just gonna happen and you can’t
[00:32:11] make
[00:32:13] Sandra Kelley: you know, I, I tend. I tend not to base the value of the show on the, um, experience of the people there because I’m in a different position. I’ll rarely see those people. And, and you’re right, 95% of the time is joy. They have no idea behind the scenes. They have no idea. For me, um, benchmarks of success on a show are a lot more, My team, how, how they got through it, you know, what we can do better next time more efficiently or, um, better for the client, staying on budget. Those kind of things are more, um, of a telltale sign. Um, that specific one we did together, there was immense client, , adoration for it. There was. More than we’ve done in a long time with a, with a client I’ve worked with over like six to 10 years. And, , the, so the engagement, [00:33:00] the everything, the metrics that they were looking for, attendance, the online stuff like, , blew it out of the water. Everybody was above and beyond excited from a client who was paying the bill standpoint to even the attendees, the, um, guests. You know, yes. So they. They all had a great experience.
[00:33:18] So part of, I think a great experience is, , the healthiness of everybody who gets out of that show. You know what I mean?
[00:33:23] Whether it’s a 200 person show on the side of a beach somewhere, and it’s real low key. If it’s 20 people at a corporate leadership meeting or you know, 14,000 people, like, it’s, you know, it, it’s not just the people attending, it’s also the people, you know, that you’re working with, right?
[00:33:40] Because those are the people you’re gonna see again. Probably won’t see those
[00:33:43] Libby Sundgren: True.
[00:33:44] Sandra Kelley: people
[00:33:45] again.
[00:33:45] Libby Sundgren: Those, 14,000 people never but the rest of
[00:33:48] Sandra Kelley: I mean, sure. Right. I right. I wanna see my buddies again. I wanna see my friends and people I work in the trenches with. I find to be like my work family. Uh, I happen to be single. Um, I have the dog as my child, , [00:34:00] never married because I’ve kind of married my work. Um, and I’m okay with that. But yeah, like, so my family on the road’s important to me.
[00:34:08] Love them. And even, even some of, I work with, I work with a lot of guys, young gals, but like a lot of the dudes like, are brothers, right? They annoy the crap outta me some days and I just have to put my foot down and be like, uh, get it done, dude.
[00:34:22] Libby Sundgren: Your sister talking, finish it.
[00:34:24] Sandra Kelley: yes. They get off a bad shirt and I’m like, oh, you’re still the best you ever. You could do this. You know, and they need that go team or you know, a little nugget of love. Like a, like a to-go candle
[00:34:38] Libby Sundgren: There you go. Mm-hmm.
[00:34:40] Sandra Kelley: Yeah. You know what I mean? Like sometimes it’s tough. Love is, you know, and sometimes not, but yeah.
[00:34:46] Libby Sundgren: Okay. If you could, one more question before we wrap. If you could go back to the beginning of your career and give yourself one ticket, like one piece of advice, what would it be?
[00:34:59] Sandra Kelley: [00:35:00] Hmm. That’s a cool, Hmm. Stay
[00:35:02] in school? No, Nancy Reagan don’t do drugs. I dunno.
[00:35:06] Libby Sundgren: Don’t do it. Stay out of this.
[00:35:09] Sandra Kelley: Nancy Reagan said, don’t do drugs. Um, dare. Um, no. Uh, I was, I’m an eighties kid. Um, so I think currently I think I would’ve, I would’ve encouraged to keep learning. Um. Keep pushing yourself to do, I’m going back in my career as of the last three or four years and learning new things and taking classes and just to be relevant and stay on board.
[00:35:36] And I should have done that a lot longer ago. A lot longer. Anyways,
[00:35:42] uh, I should have done that, you know, long the way and I think I, I should have told myself to like pay more attention to that. And I think the other would be, I think the other would be learning discipline earlier, Uh.
[00:35:56] discipline on making yourself sit at your desk and get your [00:36:00] paperwork done.
[00:36:00] That’s for your business, whether you’re an scorp, LLC, whatever. Um, getting your taxes done, doing all the things right, um, getting your insurance and doing the research on things like that that are very important for you. You’re healthcare, like all the behind the scenes stuff you were asking about earlier, those are all very, very important to your like. your life on, on the road. And then I would also say like, I don’t know how I would’ve told myself this, but because I don’t know that I knew I was gonna be on the road as much as I am, but like your, your life on the road and figuring out your happiness, you know what I mean? So, or your peace or your zen when you’re on the road. What I do at home to be, my downtime and stuff and what I do to keep myself, you know. Whatever is a complete, like, I feel like I’m a, a Jekyll and Hyde, right? Like the person I am at home
[00:36:50] has nothing
[00:36:51] Libby Sundgren: different life. Yeah,
[00:36:52] Sandra Kelley: Yes, I am. I am 100% in, in this whole week. I think I’ve left my house [00:37:00] twice and it was like groceries one time.
[00:37:02] And I mean, yes. So if I can get away with that, like I’m in heaven, however. And I don’t have to see people I get to where I don’t even wanna text people. I, I’m the worst. Um, but, but, on show, I’m the over communicator. There’s 72 different ways to communicate to me. I’ve got an earbud in one ear, a different earbud from a different, know, so one is
[00:37:28] my phone, one is like.
[00:37:30] Libby Sundgren: phone.
[00:37:31] Sandra Kelley: One’s my radio. Yes. And then there’s about seven different, you know, whether it’s, oh my gosh, if there isn’t 57 ways to communicate digitally, you know? That’s right. So those are all turned on. I, I don’t know how I, the transition has to be crazy for everybody. I’m always interested on how like people can turn their brains off
[00:37:51] after seeing like blue, blue screens all day long,
[00:37:55] Libby Sundgren: but you gotta like, you know, that’s good ’cause you go home when you’re not on the road and [00:38:00] you’re like protecting your peace and like that’s just a way for you to. Reset and I totally get not wanting to talk to anybody. ’cause somet, I get done with these and I’m like, my family’s like, Hey, remember us?
[00:38:12] I’m like, nope, don’t, I don’t not, can’t talk to you right now.
[00:38:16] Sandra Kelley: My dog’s like, let’s go. She’s a husky, so everything is all about like she thinks we’re gonna do the Iditarod at any day now.
[00:38:22] Libby Sundgren: Oh, angel girl.
[00:38:24] Alysse Bryson: Mm-hmm.
[00:38:24] Sandra Kelley: No, she, she’s not with us. But, um, you know, she’ll be up every two, three hours. I’m like, mom, get off the, get off all the co conference calls. Let’s go.
[00:38:34] , but she’s the best because she makes me walk a couple miles a day in the neighborhood.
[00:38:39] And then, you know, I take her in, in the Jeep and we go running around doing errands and, uh, but she keeps me active. So when I do get on Joe’s site, I am not a complete, yeah,
[00:38:47] Libby Sundgren: See, what would we do without Angel? Mm-hmm.
[00:38:50] Sandra Kelley: I know
[00:38:50] she’s, she’s integral, I tell you. And uh, she keeps the people who make the lint rollers in business ’cause
[00:38:58] she, she’s the fluff
[00:38:59] [00:39:00] master. Yeah. Do, do you guys have dog dogs or cats or? No.
[00:39:05] Alysse Bryson: Libby has children. Libby has children. I have, I have one dog right now. I used to have two, but I have one. Bella. She’s the queen. She’s the queen of the castle. She’s already had her cappuccino today and her chicken nuggets and um. She’s somewhere napping
[00:39:23] Libby Sundgren: what a life.
[00:39:24] Sandra Kelley: And what kind, what kind of dog is she?
[00:39:26] Alysse Bryson: she is a, she is a rescue, but she is Boston Terrier, Frenchy Mis mix.
[00:39:31] She’s very big for a Boston. She’s like 32 pounds, so little kids, and she’s black and white spots. She literally looks like a baby cow. Especially because she was saved from a breeder. So like she’s got the S
[00:39:44] Sandra Kelley: Aw. Aw.
[00:39:44] Alysse Bryson: Yeah.
[00:39:45] Sandra Kelley: baby.
[00:39:47] Aw,
[00:39:47] Libby Sundgren: But she lives a dream life now.
[00:39:49] Alysse Bryson: Yeah, and I also drive a Jeep. So now that we’ve established that Alysse and Sandra were separated at birth
[00:39:56] Sandra Kelley: birth
[00:39:59] What? Okay, [00:40:00] one more. What?
[00:40:00] did, uh. Yeah, 2007, um, four, four door Sahara, silver, hard top, um, 35 inch tires, 20 inch, uh, wheel base or 20 inch rims.
[00:40:15] Yeah.
[00:40:16] Um, it got a,
[00:40:17] Alysse Bryson: a silver,
[00:40:18] Sandra Kelley: a, new
[00:40:19] Alysse Bryson: a, yeah. I’m a
[00:40:21] Sandra Kelley: It’s in the middle of
[00:40:21] Alysse Bryson: gun metal. Silver Wrangler four door. Hard, hard top. So
[00:40:26] Sandra Kelley: we are not too far away.
[00:40:27] Alysse Bryson: have ducks? Do you have ducks?
[00:40:29] Sandra Kelley: You know, I do. And they’re all underneath the seat. So
[00:40:33] Alysse Bryson: Hmm.
[00:40:34] Sandra Kelley: ask me why? Just because I clean, I clean the top and then I have to put ’em all back up. And,
[00:40:40] and
[00:40:41] unless you, do you, do you like secure them with glue or
[00:40:45] Alysse Bryson: So I finally did, I finally did, I got the little double-sided tacky dots.
[00:40:50] Libby Sundgren: dots. Mm-hmm.
[00:40:51] Alysse Bryson: glue dots, because I was tired of them. Like I’d take a wild corner and it’s like all the ducks would go. And so I was like, all right, enough of this. [00:41:00] Enough of this. ’cause I have the ones, I have a pile in my center console that I give away.
[00:41:04] I do duck people and it
[00:41:05] Sandra Kelley: Yeah, I do have
[00:41:06] Alysse Bryson: joy, much joy. I even have a little like note cards that I leave them. And then I have my ducks that like some have been given to me, some I’ve collected at weird places. But like these are my, they all have, they have the personality to roll with me, right? And so I finally did secure them and I’m pretty happy with that decision actually.
[00:41:25] Sandra Kelley: I used double-sided Velcro, so there was just a whole like line, and then I
[00:41:29] could just put ’em wherever and pull ’em up and
[00:41:31] put ’em back
[00:41:32] Libby Sundgren: can move them around. That’s a good idea.
[00:41:34] Sandra Kelley: yes.
[00:41:35] Well, until the
[00:41:36] Velcro works no more. Yeah. In case they had to reorder ’em, they got, you know, hands be and you had to move ’em around or something. But yeah.
[00:41:44] Alysse Bryson: Well, you guys, this has been. Such a joy. I can only imagine the two of you backstage together and the trouble that you were getting in with your plants and
[00:41:56] Libby Sundgren: trouble. Good
[00:41:57] Alysse Bryson: headphones and [00:42:00] clipboards. Um, but Sandra, you’re, you sound like one of us. Like there, you know, we’ve said this many times on the show, but event people were just cut from a different, we’re cut from a different cloth. We’re cut from a different cloth. And if you love it, you love it and you clearly do.
[00:42:15] Sandra Kelley: I denied it for a long time and then I figured out this is who I am. I’m unique. I love it. It doesn’t stress me out.
[00:42:22] Actually, regular
[00:42:23] Libby Sundgren: The reality.
[00:42:24] Sandra Kelley: crazy.
[00:42:25] Yeah.
[00:42:26] This stuff I love. Yeah.
[00:42:27] Alysse Bryson: Love it.
[00:42:28] Well, that
[00:42:29] Sandra Kelley: trailers? Who cares?
[00:42:30] Alysse Bryson: Yeah.
[00:42:32] Yeah. It doesn’t matter. It doesn’t matter. It doesn’t matter. Oh, that’s a whole nother episode of the stuff we’ve collected from off show sites. That is a whole nother episode that we don’t have time to get into today. But you know, I love
[00:42:43] to talk about collecting things.
[00:42:44] Libby Sundgren: Mm-hmm.
[00:42:45] Alysse Bryson: Well, that is a wrap for this episode of BEATS WORKING.
[00:42:47] If you have an idea or you wanna reach out, please email us at info at BEATS WORKING show. And remember, every detail matters, every moment counts, and no matter what the show must [00:43:00] go on.
[00:43:00] Speaker: Thanks for listening to BEATS WORKING, winning the Game of Events where we explore what it takes to make moments unforgettable. If you’re leaving with a little more inspiration, a little more perspective, and a big side ache from all of the laughing at our funny jokes, then we’ve done Our Job BEATS WORKING is a work P two P production.
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