BEATS WORKING Blog

WINNING THE GAME OF EVENTS

Season 2: Winning the Game of Events

How Michelle Wight Turned a Side Hustle into a Seven-Figure Bridal and Beauty Brand

How Michelle Wight Turned a Side Hustle into a Seven-Figure Bridal and Beauty Brand 

Bridal and celebrity makeup artist Michelle Wight shares her journey from side hustle to leading a thriving seven-figure beauty business, reveals behind-the-scenes stories from weddings and celebrity shoots (including the Seattle season of “Love Is Blind”), and dishes real talk on growth, hiring, and staying inspired in a fast-paced industry.

Inside Seattle’s Henry Mural Tour with Fire-Breather David Roman 

Inside Seattle’s Henry Mural Tour with Fire-Breather David Roman 

Sit down with David Roman (a.k.a. “Roman”), owner and lead guide of the Henry Mural Tour Company in Seattle. David shares the story behind Seattle’s iconic ‘Henryverse,’ his deep friendship and partnership with prolific street artist Henry, and the unexpected adventures that come with leading creative tours — including fire-breathing

Behind the Curtain with Fashion Show Producer and Icon Terri Morgan

Behind the Curtain with Fashion Show Producer and Icon Terri Morgan

Alysse Bryson and Libby Sundgren sit down with Seattle fashion icon Terri Morgan, owner and director of TCM Models and Talent, on this episode of BEATS WORKING. With over 35 years in the industry, Terri shares how the world of fashion events has adapted post-pandemic, the realities behind inclusivity on

The Freight and the Furious: Behind the Scenes with Point to Point Transportation

The Freight and the Furious: Behind the Scenes with Point to Point Transportation

Dynamic duos! Alysse Bryson and Libby Sundgren sit down with Richard Miller and Maria Gausepohl, the brains behind Point to Point Transportation’s most complex event logistics. With decades of experience in domestic trucking and international air freight, Richard and Maria pull back the curtain on what it really takes to

Why Gathering Is a Necessity and How Partytrick Makes It Effortless 

Why Gathering Is a Necessity and How Partytrick Makes It Effortless 

In this episode of BEATS WORKING Events, hosts Alysse Bryson and Libby Sundgren are joined by Virginia Frischkorn, founder and CEO of Party Trick, the all-in-one event planning platform revolutionizing both intimate gatherings and large-scale experiences. Virginia shares how her journey from luxury event planning to tech entrepreneur led her

From Coachella to Corporate: Kelli Bielema’s Wild Ride in Events

From Coachella to Corporate: Kelli Bielema’s Wild Ride in Events 

In this episode of BEATS WORKING — Winning the Game of Events, hosts Alysse Bryson and Libby Sundgren welcome Kelli Bielema — a powerhouse event producer with 25+ years of creative expertise across mega festivals, brand activations, and employee experiences at Meta. Kelli shares her secrets for creative ideation, resiliency

137% All In: CJ Gonzalez on Building Relationships & Moving Events

137% All In: CJ Gonzalez on Building Relationships & Moving Events 

Dive into the world of corporate event logistics with CJ Gonzalez. Discover her travel must-haves, learn about pulling off huge events without losing your cool, and get her take on why saying “no” can sometimes be the best answer. This fun and insight-filled episode is packed with CJ’s stories from

Runway Resilience & Fashion Events with Alexandra Nyman

Runway Resilience & Fashion Events with Alexandra Nyman

Get ready for some runway drama as hosts Libby Sundgren and Alysse Bryson chat with Alexandra Nyman from the Break Free Foundation. From backstage shoe-throwing to promoting diversity on the catwalk, Alexandra dishes on how she turns chaos into meaningful Fashion Week events. Discover what it takes to blend fashion

Inside Seattle Sports Events with Drew Dambreville

Inside Seattle Sports Events with Drew Dambreville

Drew Dambreville is the COO of the Seattle Seawolves Rugby Club and co-founder of the Seattle Polo Party and Seattle All-Star Classic. Drew shares his expertise in crowd engagement, revenue growth in spectator sports, and how to create unforgettable event experiences. From the planning process of the Seattle Polo Party’s

Sober Events Are Where It's At: Carrie May's Story

Sober Events Are Where It’s At: Carrie May’s Story

Carrie Nicole May—a nurse practitioner and founder of Chicago AF—shares her journey of organizing alcohol-free events and retreats, emphasizing the importance of genuine connections and shared experiences without the need for alcohol. From her iconic “No Booze Cruise” to her exciting plans for 2025 events, Carrie provides insights into creating

Wedding Planning Magic & Mishaps with Bethany Calhoun

Wedding Planning Magic & Mishaps with Bethany Calhoun

Bethany Calhoun, owner and lead planner of Pink Bubbly Events, shares insights into the most surprising wedding requests, her strategies for managing event day chaos, and her thoughts on where couples should invest their wedding budgets. Resources Mentioned: Connect with Us:  Support the Show:  If you enjoyed this episode, please

Caricatures, Crayola Markers, and Alter Egos with Lou Medina

Caricatures, Crayola Markers, and Alter Egos with Lou Medina

Lou Medina, the talented caricature artist behind Drawing Crowds and Drawing Crowds Digital, shares his journey from a shy beginner to a beloved event entertainer, offering insights into the world of caricature art. He discusses the importance of creating memorable experiences, how his craft has evolved over time, and the