From Coachella to Corporate: Kelli Bielema’s Wild Ride in Events 

In this episode of BEATS WORKING — Winning the Game of Events, hosts Alysse Bryson and Libby Sundgren welcome Kelli Bielema — a powerhouse event producer with 25+ years of creative expertise across mega festivals, brand activations, and employee experiences at Meta. Kelli shares her secrets for creative ideation, resiliency in the face of chaos, and building unforgettable events both big and small. Plus: behind-the-scenes stories from Coachella, EDC, running her karaoke Airstream lounge, and working with celebrity talent at Universal Studios Hollywood.

Resources Mentioned:

  1. Kelli Bielema: LinkedIn & Instagram  
  2. The AirScream: Website & Instagram 
  3. Ray-Ban Meta AI Glasses 
  4. BW Swag Episode: Event Swag and Strategy Insights with Karianne Michelle 
  5. Alysse & Libby: Bios & LinkedIn 

Connect with Us: 

Support the Show: 

If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. 

BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn. 

If you have a show idea, feedback, or just want to connect, email producer Tamar Medford at tamar@workp2p.com.  


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Beats Working

Events are a wild ride—equal parts strategy, chaos, and magic. This season, BEATS WORKING takes you behind the scenes with the industry pros who make it all happen. Hosted by Alysse Bryson and Libby Sundgren, this podcast dives into the real stories, hard-earned lessons, and game-changing strategies that turn good events into unforgettable experiences.

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