Sheena Kalso shares the art of capturing moments and creating connections through social media content. Discover the importance of going beyond curated perfection and embracing behind-the-scenes storytelling to engage your audience.
Key Takeaways:
- Capture Over Editing: Focus on capturing quality content as apps can handle the editing; it’s the raw footage that matters most.
- Inventory of Life: By treating social media as a digital scrapbook, individuals and businesses can preserve their journey and milestones in an engaging format.
- Actionable Techniques: Learn the “KISS” and “SPAM” techniques for effective content capture—keeping it simple and mastering basic camera moves.
Resources Mentioned:
- Sheena Kalso: LinkedIn
- Behind Your Scenes: Instagram and Website
- Alysse & Libby: Bios & LinkedIn
Quotes:
- “People don’t come to the Internet because of social media to be sold to. They come as an escape and they want to actually get to know you.” – Sheena Kalso
- “We get caught up in not wanting to be in front of the camera. We get caught up in overthinking.” – Sheena Kalso
Listener Challenge:
Try implementing the SPAM technique (Standing still, Panoramic, Aerial, Moving) in your next content creation task and share the results with us using #BEATSWORKINGEVENTS.
Connect with Us:
- Website: www.beatsworkingpodcast.com
- LinkedIn: @BEATS WORKING Show
- Instagram: @beatsworkingshow
- Facebook: @Beats Working Show
- YouTube: @BEATSWORKINGPODCAST
Support the Show:
If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners.
BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.
If you have a show idea, feedback, or just want to connect, email producer Tamar Medford at tamar@workp2p.com.
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Transcript
Transcript – Coming Soon!
The following transcript is not certified. Although the transcription is largely accurate, in some cases it is incomplete or inaccurate due to inaudible passages or transcription errors. The information contained within this document is for general information purposes only.
